How P&G used insight into European retail trends to future-proof its business
23 October 2023P&G sought an independent, external view of the future of food and grocery retailing in Europe.
The challenge
P&G asked IGD to take a global perspective on industry developments, focusing on the implications for its Central and Eastern European markets.
The solution
IGD delivered an inspiring and thought-provoking presentation to P&G’s team at its annual conference held in Warsaw, Poland.
The 45-minute presentation examined key areas for innovation and development in the next five years:
European retail trends for shoppers, channels and private label
The changing face of retail in Central and Eastern Europe compared to Western Europe
The role of technology in driving retail trends
Discounters’ challenge to premium brands
Key results
A clear vision of the actions for P&G
A strong understanding of the food and grocery industry’s global development
A well-informed group inspired by new ways to tackle industry trends and challenges