Chicken shops win over younger consumers
10 July 2025IGD’s new Away From Home service forecasts long term volume growth for quick-service restaurants (QSR) as group operators drive the market
Chicken shops and bakeries are helping to drive QSR growth in the near-term, with younger consumers flocking to the chicken-style concepts. Meanwhile, both artisan and budget options are helping to drive bakery.
According to the latest insights from IGD’s new Away From Home (AFH) service, cost pressures are forcing independent take-aways to close, paving the way for more resilient group operators - especially those that have invested in technology to reduce labour needs.
Indies that effectively communicate their unique offerings and engage with changing consumer trends will likely perform better against a tough backdrop.
IGD also outlined opportunities and operators should consider further driving loyalty schemes and other incentives such as meal deals to deliver value. At the same time, suppliers should collaborate with customers to identify key trends and supply niche or unique ingredients.
These insights are part of IGD’s new AFH proposition, which kicked off with the launch of the AFH five-year market forecast for 2025-2030. The new service has been developed in recognition of the need for a whole-market viewpoint of the AFH sector and marks a significant milestone for IGD as its first new insight product for 15 years.
To find out more visit www.IGD.com
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IGD brings together stakeholders from across the food system, fostering action across on critical challenges across a broad cross section of forums. Through evidence-based insights, credible research, and thought leadership, IGD guides businesses to make informed decisions that not only benefit their operations but also contribute to the collective good of society. As a charity with a long-standing commitment to the food and grocery industry, IGD does not advocate for any single commercial interest but works towards fostering alignment on shared goals that can have a positive, lasting impact on both the industry and the communities it serves. Its neutrality and impartiality are key to its role in facilitating collaboration, whether through policy development or addressing emerging risks and opportunities. By staying connected to the changing dynamics of the world, IGD ensures that the food system remains robust and sustainable, creating tangible benefits for businesses, consumers and society.