Data to Insight

Turn data into insight that drive good decisions and impact.

Data is everywhere, but insight that truly influences decisions is rare. This course gives you a clear, practical approach to turn complex data into focused, actionable insight. You’ll uncover the real story behind performance, communicate findings that stand up to challenge and influence stakeholders with confidence. 

Using real food and grocery examples and IGD’s practical perspective, you’ll see how insight is used, tested and applied across retailers, brands and suppliers. Through hands-on exercises, breakout discussions and interactive tools, you’ll learn how to move beyond reporting and create insight that drives action. 

Why it matters 

Despite having access to more data than ever, it's easy to struggle with progressing from analysis to action. Without the right approach you risk: 

• Spending too much time reporting numbers instead of interpreting them 

• Confusing observations with real insight  

• Feeling overwhelmed by multiple and sometimes conflicting data sources 

• Missing what is the true driver of performance issues 

• Struggling to communicate a clear point of view to stakeholders 

This course gives you a structured and repeatable process for generating insight, so your analysis leads to clarity, confidence and action. 

Who should attend 

Professionals and managers who need to use data to inform decisions including category insight commercial marketing strategy and planning roles.

Dates:

• 14-16 April | 09:45-11:30 | Virtual

• 9-11 June | 09:45-11:30 | Virtual

• 15-17 September | 13:45-15:30 | Virtual

• 13-15 October | 13:45-15:30 | Virtual

• 24-26 November | 13:45-15:30 | Virtual

Meet the trainer

What you’ll explore 

You’ll learn how to move confidently from data to meaningful insight. You’ll explore how to interpret data more effectively, uncover root causes behind performance and build insight that drives confident commercial decisions. 

What you’ll be able to do after this course:

• Clearly distinguish between data, observation, insight and foresight.

• Apply a structured process to move from analysis to insight more quickly and effectively.

• Identify the root causes behind performance rather than focusing on surface-level trends.

• Combine multiple data sources into clear, compelling insight.

• Communicate insight with clarity and confidence so stakeholders understand what matters and what to do next.

How you’ll learn 

Through practical tools hands-on exercises and interactive discussion, you’ll build confidence quickly and apply learning immediately in your work. 

Dates:

• 14-16 April | 09:45-11:30 | Virtual

• 9-11 June | 09:45-11:30 | Virtual

• 15-17 September | 13:45-15:30 | Virtual

• 13-15 October | 13:45-15:30 | Virtual

• 24-26 November | 13:45-15:30 | Virtual

Tickets

Member Discount: £499

Non-Member: £599

Small business rate: To qualify for a discounted rate you will need to be a small manufacturing business with a global turnover of less than £10 Million. Place your order above and email your annual global turnover to [email protected], or get in touch if you have any questions. 

Prices displayed ex-VAT. IGD reserves the right to alter any element of the programme, such as speakers, times and venue, should the need arise. All bookings are subject to acceptance of IGD Terms & Conditions. IGD reserves the right to reject any order at its discretion.

Cancellation fees

Cancellations to be confirmed in writing

Over 30 days notice - Full refund
15 - 30 days notice - 50% refund
Less than 15 days notice - No refund/transfers

Please email [email protected]