Unlocking Convenience Growth

Build strategies and plans that win in the fastest-moving retail channel.

Convenience isn’t just a smaller version of the supermarket. Different shoppers. Different missions. Different rules. Different routes to market.  

This course gives you the confidence and capability to unlock the channel, helping you understand convenience shopper behaviour and build plans that truly work in small-store environments.  

Through real-world examples and practical exercises, you’ll learn how to turn insight into action and create strategies that influence shoppers, retailers and wholesalers. 

Why it matters 

The convenience channel is fast-moving, fragmented and mission driven. Without the right skills you risk: 

• Treating the channel the same as grocery 

• Applying range pricing or promotional tactics that fail in small formats 

• Missing opportunities with wholesalers and independent retailers 

• Underestimating convenience’s role in the wider omnichannel journey 

• Delivering plans that lack relevance and commercial impact  

This course equips you to build practical shopper-centric plans that win with shoppers’ retailers and wholesalers and deliver measurable growth.

Who should attend  

This workshop is for commercial, category and shopper professionals who support or manage convenience customers and wholesalers.

Dates

• 12-14 May | 13:45-15:30 | Virtual

• 3-5 November | 09:45-11:30 | Virtual

Meet the trainer

What you’ll explore  

You’ll build a clear understanding of how the convenience channel really works. You’ll explore the shopper needs, decode the structure of the market and learn how to translate insight into practical category and commercial plans in small store environments.   

What you’ll be able to do after this course:

• Confidently navigate the complexity of the convenience market and understand how to reach shoppers through different routes to market 

• Identify the missions, behaviours and expectations that drive convenience trips and use them to shape stronger plans 

• Design category, range, pricing and promotional strategies that work in small formats rather than applying large store thinking 

• Create shopper-led plans that deliver value for shoppers, retailers and wholesalers 

• Present clear, compelling recommendations that resonate with convenience customers and internal stakeholders 

• Use convenience insight to influence wider omnichannel strategy and unlock new growth opportunities  

How you’ll learn 

Through practical exercises real examples and interactive discussion, you’ll gain confidence quickly and apply learning immediately in your work. 

Dates

• 12-14 May | 13:45-15:30 | Virtual

• 3-5 November | 09:45-11:30 | Virtual
  

Tickets

Member Discount: £499
Non-Member: £599

Small business rate: To qualify for a discounted rate you will need to be a small manufacturing business with a global turnover of less than £10 Million. Place your order above and email your annual global turnover to [email protected], or get in touch if you have any questions.

Prices displayed ex-VAT. IGD reserves the right to alter any element of the programme, such as speakers, times and venue, should the need arise. All bookings are subject to acceptance of IGD Terms & Conditions. IGD reserves the right to reject any order at its discretion.

Cancellation fees 

Cancellations to be confirmed in writing 
 
Over 30 days’ notice - Full refund 
15 - 30 days’ notice - 50% refund 
Fewer than 15 days’ notice - No refund/transfers 

Please email [email protected]