Segregation or integration – Ranging plant-based products to drive sales
30 March 2021This 5-minute read explores the impact of product placement on plant-based sales.
We’ll look at consumer behaviour when retailers place meat alternatives in the meat aisle, whether segregation concepts like Veggie Pret work, and the impact of providing a vegan restaurant menu.
A recipe for growth
Plant–based diets are growing, with innovative solutions popping up to meet demand.
55% of UK consumers claim they’re actively reducing or considering reducing their meat intake. Many are motivated by the perception that these diets are healthier (46%), more ethical (45%) or better for the environment (38%)1.
This is not a passing fad. Tesco has recently announced its intention to increase sales of plant-based meat alternatives by 300% by 2025 and since January, Asda has featured dedicated bays for plant-based ambient products in store. My local even has a large Vegan butcher.