IGD launches new Away From Home market data, insight and foresight service
01 July 2025IGD has launched a new Away From Home proposition, which kicks off with the launch of the AFH five-year market forecast for 2025-2030.
The new service has been developed in recognition of the need for a whole-market viewpoint of the AFH sector and marks a significant milestone for IGD as its first new insight product for 15 years.
AFH accounts for over a third of the total UK food & drink market, up 2.5% in the year to April, worth £102.3bn.
The IGD forecast projects a CAGR of 3.8% from 2025 to 2030 to reach £123.3bn, driven primarily by inflation and steady population growth. However, in real terms, market value is not expected to recover to pre-pandemic levels within the forecast period, highlighting the continued economic pressures facing both consumers and operators.
IGD is already a trusted insight partner for businesses seeking robust market data, inspiring foresight and actionable solutions. These foundations underpin the new AFH offer, which includes sector-specific expertise across restaurants, quick service restaurants, pubs & bars, leisure, accommodation and catering, as well as 100 different sub-sectors.
Nicola Knight, Head of Away From Home at IGD, said: “We listened to what the industry needed and built a flexible, client-centric solution that does the heavy lifting of insight and reflects the full AFH market. Our AFH data models have been developed over time to fill the gaps left by the absence of consolidated industry data, offering a credible and consistent view of market size.”
Backed by decades of combined team experience across operators, wholesalers, and manufacturers, the new AFH service brings expert insight and hands-on support to the table. IGD analysts work consultatively with clients to interpret data, uncover growth opportunities, and navigate market shifts with confidence. Designed for flexibility, the model adapts to how clients define the market, streamlining communication and accelerating smarter, faster decision-making.
Nicola continues: “This service is built around offering strategic foresight. We don’t just report on the market, we help you see what’s next. With five-year market forecasts, global research, and analysts who visit over 40 countries annually, we bring future trends to life. Our insights support long-term planning, innovation, and a clearer vision for growth in the ever-evolving AFH channel.”
Kate Nicholls, Chief Executive of UKHospitality, said: “The new Away From Home market forecasts from IGD provides a comprehensive overview of the dynamic hospitality market and consumer behaviour, both now and into the future. These valuable insights are crucial for informing our work across hospitality, helping operators to plan effectively for the future and supporting our work with Government on behalf of the sector."
To find out more visit www.IGD.com
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New market forecast: IGD’s Away From Home five-year market forecast for 2025-2030 will be released on 1st July. Sign up to our Away From Home & Food-to-Go newsletter to ensure you don’t miss out.
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IGD brings together stakeholders from across the food system, fostering action across on critical challenges across a broad cross section of forums. Through evidence-based insights, credible research, and thought leadership, IGD guides businesses to make informed decisions that not only benefit their operations but also contribute to the collective good of society. As a charity with a long-standing commitment to the food and grocery industry, IGD does not advocate for any single commercial interest but works towards fostering alignment on shared goals that can have a positive, lasting impact on both the industry and the communities it serves. Its neutrality and impartiality are key to its role in facilitating collaboration, whether through policy development or addressing emerging risks and opportunities. By staying connected to the changing dynamics of the world, IGD ensures that the food system remains robust and sustainable, creating tangible benefits for businesses, consumers and society.