Sarah Bradbury appointed as new CEO of IGD

9 March 2023

New CEO to lead IGD as it works to make a tangible difference for society, business, and the individual.

IGD today announces the appointment of Sarah Bradbury as new CEO, effective from 3 July 2023. Sarah succeeds Susan Barratt, who is stepping down as CEO on 30 June 2023.

Sarah has more than 25 years’ experience in retail, most recently as Group Quality Director at Tesco. She is responsible across the group for delivering high-quality safe products, sustainability, agriculture and regulatory compliance, as well as working collaboratively to influence and drive change across the entire supply chain. Prior to this, Sarah held senior commercial and marketing positions at both Tesco and Aldi.

Sarah has previously co-chaired IGD’s Technical Leadership Forum, one of the organisation’s critical working groups that is helping to drive change and mobilise the food and consumer goods industry as a force for good.

Ash Amirahmadi, Chair of IGD’s Board of Trustees, said: “I am delighted that IGD has attracted such a trusted and respected industry leader as Sarah to lead the next phase of its journey. She has a deep knowledge and experience of the key challenges and opportunities facing the food and consumer goods industry and her appointment underlines the scale of IGD’s ambition to keep driving tangible change.

“I’m very much looking forward to working with Sarah in the months ahead; her dynamism, track record of developing teams and driving change through complex stakeholder management will help the IGD team to build on the strong platform that has been established under Susan’s leadership.”

Sarah Bradbury said: “As someone who is committed to making a difference, it is a privilege to be joining the IGD at this critical time for the food and grocery sector. I am really excited by the opportunity to work with the IGD team and its customers, to bring together the whole supply chain to drive change in the months and years ahead.”


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Notes to editors:

  1. IGD is an organisation of two interconnected communities. The profits from Commercial Insight are reinvested into Social Impact, which together work to drive change that makes a tangible difference for society, business and the individual.
  2. Social Impact from IGD is delivered in four key areas:
    a. People – focussed on giving young people opportunities to develop their employability and life skills, and on building the knowledge and capability of food and consumer goods industry colleagues, to foster an inclusive and productive workforce;
    b. Health – nutrition experts use the latest research and behavioural science to develop practical tools that help the whole industry. IGD is collaborating with and inspiring companies to adopt best practice and implement change;
    c. Sustainability – focused on mobilising the industry to tackle climate change, reduce food waste, increase food surplus redistribution, develop sustainable packaging systems and accelerate the industry’s progress towards Net Zero;
    d. Economics – supporting better strategic planning and decision making, for the benefit of consumers, through economic analysis and engagement with policy makers.
  3. Commercial Insight is delivered through six core areas:
    a. Retail Analysis – providing trusted data and insight, straight from the heart of retail;>
    b. ShopperVista – providing insight that creates the foundation for progressive shopper and category thinking;
    c. Events – providing compelling experiences that connect people and ideas together;
    d. MarketTrack – the most trusted, rigorous market read in the retail sector;
    e. Supply Chain Analysis – providing answers and unlocking potential;
    f. Solutions – personalised solutions that address the critical customer and commercial challenges.
  4. All content is owned by IGD. If you use or refer to any content in this press release, please credit IGD.
  5. Follow us on Twitter: @fromIGD
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