Through IGD’s Successful Account Management workshop, you will learn what is required to build and manage successful customer relationships.
This workshop is a ‘how to’ guide for all FMCG account managers new to the role or industry, those looking for a refresher, and others in customer facing roles.
Through the three virtual session you will learn and practice applying the principles of account management with peers from other businesses to develop deeper knowledge and skills.
The last session culminates in a team role play, where you will get to apply the learnings and tools from the two days through conducting a live customer meeting.
Gain clarity of the buyer’s role and how to engage them successfully
Acquire tools to help be the best account manager you can be.
Learn how to build compelling proposals
Feel confident planning for and running successful customer meetings