Identify the strategic choices that will drive the future growth of your business and build plans to activate against them.

Facilitated business strategy and planning

Our experts will guide and challenge your thinking to help develop your business strategies and the plans to activate against them.

Retailer and channel strategy

Improve your business planning and retailer engagement with our primary assessment model to help evaluate opportunities and shape growth strategy.

Category vision

Use bespoke insight to create a compelling and engaging category vision. Positively impact shopper behaviour to unlock future category value.


Take advantage of latest developments in technology across retail to create new ways of working. Understand how to work in the “new retail-retailer ecosystem”.


Be challenged by our market outlook scenarios and hypothesis and understand the implications of each to your business.


Quantify the opportunities for your company in new markets. Using our market assessment model, understand the opportunities and challenges you need to overcome.

Joint business planning

Create compelling business plans and learn how to evaluate their impact. Our expert team will work with you to define an approach and process that is right for your business and the channels and categories, you operate in.

Commercial activation

Using our most recent research and industry case studies, we can design an interactive workshop to help you activate your plans in both ‘bricks & mortar’ stores and the online environment.

Retail assessments

Identify core strengths and opportunities to grow with our detailed assessment of your stores. Our experts will provide an external view of how you benchmark against competitors and best-in-class using IGD’s RED framework.

Meet the experts

Our teams’ approach is flexible to suit your needs, budget and business culture. We ensure that all programmes focus not only on delivery, but also on engaging, embedding and evaluating, every step of the way.

Contact us

To find out more from an IGD Expert please fill out the contact form.