We can keep you up to date with retail and food-to-go format developments across Europe and North America. Our retail safaris will help you understand these innovations and what they mean for your customers, categories and markets.

Why go on a safari?

In an increasingly competitive market, staying on top of new concepts is key to understanding potential impacts for your business and customers. For both retailers and suppliers, getting to grips with the latest retail innovations and store formats is vital to surviving and thriving.

How we can help you

Our global coverage and local knowledge mean we’re uniquely placed to offer you a personalised safari service.

We take you to the fastest-moving, most innovative cities, such as Boston, Vancouver, London, Amsterdam, San Francisco, Toronto, New York and Dublin.

Food-to-go; proximity formats; digital innovation; supermarket evolution; the future of discount. These are just a few examples of recent client focus.

We’ll tailor a study tour to your needs

But you can see a sample structure for your study tour below:

  1. Identifying your priorities, we will select the right location, stores and concepts for you
  2. A pre-session briefing, over breakfast or as a pre-read, will bring the local trading context to life, allowing you to sharpen your focus on the visits
  3. Your IGD market experts will lead your programme of visits, sharing our market and retailer knowledge. Where relevant, we’ll introduce you to the teams on-site to facilitate discussion
  4. De-brief sessions to maximise learnings from the store visits and help shape your group priorities

We’ll be on-hand throughout your safari to offer knowledge, answer your questions and take care of logistics. You’ll be able to optimise your experience and absorb all you can.

Get in touch with our retail safari chiefs to discuss your requirements

Gavin Rothwell
Head of Food-to-go and Retail Safaris

I lead our safari programme in Europe, as well as our global food-to-go insights programme. Based in London, I’ve led tours around many of Europe’s most inspirational and innovative cities for retail and food-to-go. And I keep a close eye on the latest retail and food-to-go format developments worldwide.

Contact me to discuss retail safaris in Europe: [email protected] or +44 (0) 7803 663601

Stewart Samuel
North America Program Director

I lead our insight programme across the US and Canada, tracking the latest retailer strategy developments and visiting new formats. Based in Vancouver, I’ve led tours around the benchmark cities in the US and Canada.

Contact me to discuss retail safaris in North America: [email protected] or (001) 604 721 7064

IGD Retail Safari

IGD Retail Safari

IGD Retail Safari

We look forward to welcoming you on safari!

London | Dublin | Amsterdam
Let us supercharge your innovation strategy in our one day sessions across major European retail and food-to-go hotspots.

Here's a taster of what you can expect, from one of our expeditions in London.

Seeing the latest store concepts is a key element of a retail safari. We checked out Amazon Go in Seattle to assess its impact on the future of retail.

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