IGD is a training and research charity.
Information for the food and consumer goods industry.
Retail Analysis is your window on the world of retail, providing insights on retailers, countries, stores and trends.
Our team of retail experts track the latest industry trends, deliver and analyse key news, and visit retailers and their stores around the world to provide you with commercial insights that will help you build stronger plans and work more effectively day-to-day.
Get the latest insights on Coronavirus (COVID-19) to help your business understand what the food and grocery industry is doing around the world.
Use your supply chain to be more efficient, improve capability and grow your company. Supply Chain Analysis gives you the latest insight, case studies and thought leadership on how to build a successful supply chain.
CATEGORY BUSINESS PLANS
PLANNING FOR THE 'NEW NORM'
MEET THE EXPERTS
CUSTOMER CASE STUDIES
A UK based food manufacturer sought IGD’s support during its go-to-market planning process. The senior leadership team wanted to know how shopper habits towards their brands had changed during lockdown. They also wanted to explore whether this change in buying and consumption behavior would continue into the foreseeable future.
The team felt it was imperative to gather the latest intelligence since shopper behaviour is changing so rapidly. With IGD’s help, the team could use this information to develop plans that are fit for purpose. They were also able adapt their brand/product strategies to fit the needs of their customer.
IGD conducted a special ‘stay alert’ shopper/consumer survey at category and product level. Through this primary research, our experts can identify and capture new consumption and shopping behaviours. And with the tracking service, can also forecast future shopper needs.
This survey addresses the three key questions manufacturers have:
The ‘stay alert’ survey results provided an accurate picture of post-covid consumer and shopper behaviours at category, brand and product level.
A clear understanding of what brand and product changes are required to optimise sales.
The manufacturer was able to adapt its plans, ensuring the future success of brand and go-to-market strategies.
To find out more from an IGD Expert please fill out the contact form.