How P&G used insight into European retail trends to future-proof its business

P&G sought an independent, external view of the future of food and grocery retailing in Europe. Its aim was to stimulate the thinking of its international sales and marketing team.

Jigsaw with missing piece

The challenge

P&G asked IGD to take a global perspective on industry developments, focusing on the implications for its Central and Eastern European markets.

The missing piece

The solution

IGD delivered an inspiring and thought-provoking presentation to P&G’s team at its annual conference held in Warsaw, Poland.

The 45-minute presentation examined key areas for innovation and development in the next five years:

  • European retail trends for shoppers, channels and private label
  • The changing face of retail in Central and Eastern Europe compared to Western Europe
  • The role of technology in driving retail trends
  • Discounters’ challenge to premium brands

Key results

  • A clear vision of the actions for P&G
  • A strong understanding of the food and grocery industry’s global development
  • A well-informed group inspired by new ways to tackle industry trends and challenges