The challenge

P&G asked IGD to take a global perspective on industry developments, focusing on the implications for its Central and Eastern European markets.

The solution

IGD delivered an inspiring and thought-provoking presentation to P&G’s team at its annual conference held in Warsaw, Poland.

The 45-minute presentation examined key areas for innovation and development in the next five years:

• European retail trends for shoppers, channels and private label
• The changing face of retail in Central and Eastern Europe compared to Western Europe
• The role of technology in driving retail trends
• Discounters’ challenge to premium brands

Key results

• A clear vision of the actions for P&G
• A strong understanding of the food and grocery industry’s global development
• A well-informed group inspired by new ways to tackle industry trends and challenges