How Coca-Cola European Partners created a digital road map
Coca-Cola European Partners needed to understand the benefits of digital innovations for shoppers and retailers.
Coca-Cola European Partners wanted to further improve and empower its industry-leading digital team. It sought to deepen its understanding of best practice digital strategies and how they can meet shoppers’ needs.
IGD experts created and delivered a high-energy, dynamic solution including presentations and discussion.
We took a two-phased approach to help Coca-Cola European Partners learn how digital developments can benefit shoppers and retailers. Within each phase, we focused on:
- broadening and deepening digital capability, and developing strategic thinking skills
- building capability to prioritise future opportunities and understand indicators of change
- showcasing global best practice from retailers and suppliers
- A successful strategic meeting with the retailer, in which both parties benefited from the insight gained
- Effective tools to create a digital road map and drive digital strategy
- A skilled team able to take the lead in using digital to unlock opportunities