Coca-Cola European Partners

How Coca-Cola European Partners created a digital road map

Coca-Cola European Partners needed to understand the benefits of digital innovations for shoppers and retailers.

Jigsaw with missing piece

The challenge

Coca-Cola European Partners wanted to further improve and empower its industry-leading digital team. It sought to deepen its understanding of best practice digital strategies and how they can meet shoppers’ needs.

The missing piece

The solution

IGD experts created and delivered a high-energy, dynamic solution including presentations and discussion.

We took a two-phased approach to help Coca-Cola European Partners learn how digital developments can benefit shoppers and retailers. Within each phase, we focused on:

  • broadening and deepening digital capability, and developing strategic thinking skills
  • building capability to prioritise future opportunities and understand indicators of change
  • showcasing global best practice from retailers and suppliers
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Key results

  • A successful strategic meeting with the retailer, in which both parties benefited from the insight gained
  • Effective tools to create a digital road map and drive digital strategy
  • A skilled team able to take the lead in using digital to unlock opportunities