The challenge

Coca-Cola European Partners wanted to further improve and empower its industry-leading digital team. It sought to deepen its understanding of best practice digital strategies and how they can meet shoppers’ needs.

The solution

IGD experts created and delivered a high-energy, dynamic solution including presentations and discussion.

We took a two-phased approach to help Coca-Cola European Partners learn how digital developments can benefit shoppers and retailers. Within each phase, we focused on:

• broadening and deepening digital capability, and developing strategic thinking skills
• building capability to prioritise future opportunities and understand indicators of change
• showcasing global best practice from retailers and suppliers

Key results

• A successful strategic meeting with the retailer, in which both parties benefited from the insight gained
• Effective tools to create a digital road map and drive digital strategy
• A skilled team able to take the lead in using digital to unlock opportunities