Milos Ryba
Head of Retail – Strategic Projects Insight

3 digital enhancements that Lidl is adopting

One of the biggest channel shifts we could see in the next couple of years will be in discount. Discounters are investing in digital solutions and changing their overall shopping experience in response to new shopper behaviours. This development will be driven by Lidl as it continues the digitalisation of its business model.

In this article, Milos outlines the latest digital solutions that discounters are investing in. As a supplier, you’ll need to be aware of these changes as they may impact how you engage with retailers in the future.

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