Video: Appetite for change - how to shift consumers’ mindsets around fruit and vegetables

Date : 29 January 2021

Watch this video to discover the latest research in IGD’s Appetite for Change series.

 

With more than three-quarters (83%) of consumers changing how they planned, purchased and prepared their food during the first national lockdown and over half (51%) claiming to have eaten more fruit and vegetables, our latest Appetite for Change research reveals a significant opportunity for the food industry to shift consumers’ mindsets around fruit and vegetables.

Our new consumer research draws on data from 2,000 UK consumers collected in September and October 2020 and explores how to apply behavioural science shortcuts to encourage fruit and vegetable consumption in the wake of COVID-19.

This video will explore:

  • Inspiration for shaping your health and sustainability strategy
  • Understand the behaviours that have positive impact on shoppers’ fruit and vegetable consumption
  • Identify the most relevant solutions that can be implemented to drive positive change

 

How to apply behavioural science shortcuts to encourage fruit and vegetable consumption in the wake of COVID-19