Real-Life Trials


Our Appetite for Change research identified five behavioural levers to make it easier for people to transition towards healthier and more sustainable diets.

We are working with 20 leading organisations across industry and the University of Leeds to collaboratively test these levers in real-life settings and identify the most effective ways to drive positive and tangible change.

In this section you can find out about our research partners, our ambition and the latest updates on our trials.

Trials are currently in progress so sign up to our monthly newsletter to get the latest findings straight to your inbox.

Latest findings: April 2023

Our latest report includes key insights from a trial with Lidl exploring the effectiveness of signposting healthier swaps.

December 2022

Exploring the impact of placement on salad sales in M&S.

October 2022

Results from three real-life trials with ASDA and Sainsbury's, putting theory into practice.

November 2021

This report showcases the first results from our in-store trials, testing what strategies at point of sale could shift consumer behaviour

Useful resources