Real-Life Trials


Our Appetite for Change research identified five behavioural levers to make it easier for people to transition towards healthier and more sustainable diets.

We are working with 20 leading organisations across industry and the University of Leeds to collaboratively test these levers in real-life settings and identify the most effective ways to drive positive and tangible change.

In this section you can find out about our research partners, our ambition and the latest updates on our trials.

Trials are currently in progress so sign up to our monthly newsletter to get the latest findings straight to your inbox.

New findings: Driving change

Together with industry, we are helping shift consumer behaviour towards healthy and sustainable diets. This report explores initial findings, from IGD’s large- scale interventions with Sainsbury’s. We analyse what consumers do when fruit and vegetables are made more accessible.

Useful resources