Our Consumer Research

 

Through our Appetite for Change research, we worked with behaviour science experts to identify practical actions that retailers, manufacturers and food service can apply to help shift consumer behaviour towards healthier and more sustainable diets.

Our recommendations are underpinned by extensive consumer research and highlight opportunities to drive positive change through innovative products, placement and promotion.

We're now exploring these opportunities in real life trials

Appetite for Change reports

Appetite for Change 2021

Research involving over 6,000 UK consumers explores attitudes to healthy and sustainable diets.

Published: October 2021

2020 - COVID-19 update

Download our report which explores how consumer attitudes towards healthy and sustainable diets changed in the wake of Covid-19.

Published: September 2020

2019 research findings

This report shows there are practical solutions, underpinned by rigorous research that we can act on now. View our comprehensive methodology, consumer insights and next steps for action here.

Published: March 2020

How to apply behavioural science shortcuts to encourage fruit and vegetable consumption in the wake of COVID-19

How to apply behavioural science shortcuts to encourage fruit and vegetable consumption in the wake of COVID-19.

Published December 2020

Latest articles

Content library

Access all healthy eating articles, case studies and reports in one place