Shifting Consumer Behaviour


Our ambition is to make healthy and sustainable diets easy for everyone, by leading collaborations and building greater knowledge of what really works.

Since 2019, we’ve spoken to more than 6,000 consumers and identified five levers to shift consumers towards healthy and sustainable diets. We’re now testing these levers in real-life settings with industry partners.

To help you drive positive change for people and the planet we have developed, collated and curated key insights that will inspire and support you and your business to take action.

Explore our insights and resources

Making the case for change

Explore the benefits of encouraging healthy, sustainable diets. Our resources will help you make the business case for change.

Our consumer research

Our research with over 6,000 UK consumers explores the appetite for change, motivators and barriers.

Inspiration from industry

Be inspired by companies who are driving positive behaviour change and seeing the commercial rewards.

Real-life trials

Working with the University of Leeds and over 20 leading organisations we're identifying  interventions that drive positive change and can be scaled up across industry.

Shifting consumer behaviour articles