Reformulating with fibre

The food industry has a key role to play in helping the nation increase their fibre intake, through innovation, reformulation, communication and fiscal incentives. Small increases to the fibre content of existing products and development of innovative high-fibre products, could help tackle the 12g/day deficit and deliver a positive impact on public health. 

Our guides below can support your business in using fibre to achieve its holistic reformulation goals.


Fibre: Join the Movement

An interactive guide to increasing the proportion of fibre in diets through product reformulation and promotion

Fibre: UK consumer research

Findings from IGD research conducted in Spring 2018 to understand consumer perception of fibre