Join the movement

The food industry has a key role to play in helping the nation increase their fibre intake, through innovation, reformulation, communication and fiscal incentives. Small increases to the fibre content of existing products and development of innovative high-fibre products, could help tackle the 12g/day deficit and deliver a positive impact on public health.


Our guide below can support your business in using fibre to achieve its holistic reformulation goals.

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Supporting research

Fibre: UK Consumer research

Explore consumer research on the awareness and understanding of Fibre within the UK.

Focus areas

Discover how you can change your product formulation based on key focus areas such as Sugar or Salt.