In 2018, Asda launched two low-sugar granolas that contain no free sugar or added sweeteners.
Asda is committed to reformulating its own-brand products to reduce energy, fat, saturated fat, sugar and salt. In addition to reformulation, it’s also committed to launching new, innovative healthy products. In 2018 Asda launched two low-sugar granolas that contain no free sugar or added sweeteners.
In granola, sugar performs multiple functions; in addition to sweetness it also binds the component ingredients to form clusters.
THE ACTIONS TAKEN TO RESOLVE IT
To bind the clusters in the absence of sugar, Asda used maltodextrin fibre in liquid form in the same quantities as sugar. Maltodextrin fibre doesn’t contribute sweet flavour but replaces the functional, binding role of sugar in granola.
Maltodextrin fibre is a different to the more common form of maltodextrin, although they are very similar. In maltodextrin fibre, the molecules are unique in that they are not fully digestible and can therefore classified as fibre.
RESULTS OF THE ACTIONS TAKEN
The products now qualify for a high fibre claim in addition to claiming ‘contains wholegrain’.
Customers have fed back that they love the products as they are healthy, low in sugar and contain a variety of flavoursome fruits, nuts and seeds.