Communicating to consumers



Helping consumers to understand front of pack nutrition information

Download our guide which contains messages you can use to help consumers to effectively use and understand front of pack nutrition labels.

Messaging Toolkit

Our messaging toolkit consists of simple to use, consumer-friendly messages and images for you to use across a wide range of channels.

Consumer research

We have carried out extensive consumer research to understand the main areas of confusion and barriers to using the labels.  Explore our research here.