Although shoppers are becoming more health conscious because of COVID-19, less frequent shopping trips and increased use of online has resulted in fewer shoppers looking at front of pack nutrition information.
In this presentation, Senior Shopper Insight Manager - Michael Freedman and Nutritionist - Hannah Skeggs explore:
- how shoppers feel about front of pack (FOP) nutrition labelling
- how well they understand them
- how they use labels and health claims to make purchasing decisions