How are health and wellness priorities evolving during the COVID-19 pandemic?

Date : 29 September 2020

In May, IGD published ‘Navigating beyond coronavirus – how could health and wellness evolve?’ outlining how we believe the pandemic could influence health and wellness priorities in the UK. Four months on, we reflect on these six hypotheses to review how things played out in the short term and update how we see these priorities evolving.


As people continue to navigate through the challenges of COVID-19, we’re starting to see evidence of how lockdown has impacted shoppers’ health behaviours and aspirations. Download our report to learn how shopper behaviour has changed, and what we hypothesize they’ll do in the future.