A new approach from IGD ShopperVista, following the lives and experiences of thirty diverse British households for the next two years…

With the UK again on the brink of recession, our ShopperVista team has compared shoppers of 2008 and 2020. In many ways, this year’s different circumstances are putting different strains on shoppers. 

17 May 2016
Working with symbol groups and unaffiliated independent grocery stores is, unsurprisingly, not as simple as working with a multiple retailer, where head office agreements result in uniform implementation across a large estate of stores. So how can suppliers communicate with and help the 33,000 symbols and independents across the UK? Category Insight Manager Simon Attfield gives his top four...
20 April 2016
Our latest ShopperVista Channel Focus Online shopping trends 2016 report looks at the opinions of British shoppers using online grocery shops during the past month, and compares them to similar periods across previous years and months. Check out our latest infographic highlighting what shoppers have to say about their online experiences, and understand what the opportunities in the chann...
12 April 2016
Many of us have experienced how the way we shop has changed in response to our busy lives. But what are today’s convenience retailers doing to ensure they are competing against all of the other channels for our custom? Changing missions A few weeks’ ago Senior Shopper Insight Manager Michael Freedman accompanied mum of two Claire on her weekly shop in Sutton Coldfield. “I am alw...
21 March 2016
Less than two months after Aldi launched online with wine, Aldi UK has expanded its online offer to include its popular non-food Specialbuys. But what are they, and what does this online expansion mean for Aldi and its market competitors? Shopper Insight Manager Rupal Mathur investigates. What are Specialbuys? Specialbuys are exclusive offers beyond Aldi's usual food and grocery pro...
22 February 2016
As  Sir Stelios Haji-Ioannou expands his 'easy' brand into food and grocery, IGD Shopper Insight Manager Rupal Mathur looks at what this new super low priced format means for the well established UK discount market. February saw the launch of easyFoodstore in Park Royal, West London. The trial store is selling all 76 products for 25p each for the first month, which means even if you b...
20 January 2016
IGD’s shopper insights team have been working on a new approach to segmenting UK food and grocery shoppers. IGD’s Senior Shopper Insight Manager Michael Freedman talks us through some of the shopper segments that were uncovered, and investigates what the word ‘convenient’ means for these groups in 2016. When looking at shoppers’ approach to food and grocery shopping, we decided t...
19 January 2015
Our ShopperVista data reveals that shoppers are putting more time and effort into their grocery shopping to help them find the best value. But are these value perceptions determined by retailer brands in their entirety or specific products? IGD's Vanessa Henry investigates where price investment really pays off. While price is important, shoppers are not simply looking for the cheap...
09 February 2011
- Why has shopper marketing become so important? - Practising shopper marketing - Organisational responsibility for shopper marketing - Shopper marketing activities   Why has shopper marketing become so important? Shopper marketing is still very much at an embryonic stage and is understood and interpreted in a number of ways by different organisations. At IGD, we de...

One-third (31%) of consumers would eat out more if healthier options were more readily available says our research. Interest in healthy eating is on the rise and so is eating out. Our research explores the links between these trends and the commercial opportunities for food and drink companies. 

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