A new approach from IGD ShopperVista, following the lives and experiences of thirty diverse British households for the next two years…

With the UK again on the brink of recession, our ShopperVista team has compared shoppers of 2008 and 2020. In many ways, this year’s different circumstances are putting different strains on shoppers. 

06 May 2020
Over the last few weeks we have all seen a dramatic shift in our daily lives due to the impact of the Coronavirus (COVID-19) and here at IGD we have been busy tracking and reporting on the impact it’s having on shoppers. We have produced numerous pieces of content in the last few weeks and if you haven’t had a chance to read everything, we have summarised five  key areas that we have been hearing...
05 May 2020
The food industry is helping shoppers in challenging times As we enter week seven of the lockdown, the food and grocery industry has managed to maintain the supply of food and drink following the spike in demand in March. Traffic at food retail stores reached levels rarely seen before, outpacing peak trading periods including holidays and special shopping events. Sainsbury’s recently rep...
03 April 2020
Stress testing the relationship between the food industry and shoppers In the last few weeks, the Coronavirus (COVID-19) pandemic has really tested the relationship between the food and grocery industry and its shoppers. Traffic at food retail stores has been at a level rarely seen before, outpacing peak trading periods including holidays and special shopping events. In response to incre...
01 April 2020
Many column inches and news broadcast minutes have focused on the challenge of getting food and groceries to the most vulnerable members of society, in a world where large sections of society are not allowed to leave their homes except for essential purposes, and where retailers are under increased pressure to keep essential food and grocery products in stock. A quarter need outside help ...
24 March 2020
Research and training charity, IGD, has been bringing the food and grocery industry together in the wake of Coronavirus (COVID-19), engaging with retailers, manufacturers, government, trade associations and other key stakeholders, to help ensure food is able to flow through the supply chain and reach those people most in need. Susan Barratt, CEO of IGD, said: “We all understand that this i...
24 March 2020
The UK government has taken steps to relax aspects of competition law, allowing businesses to co-operate to improve supplies of necessities to shoppers during the viral outbreak LINK . These measures are of limited effect and duration and apply primarily to retailers, allowing them to: Co-operate to keep stores open Pool staff Share information on stock levels Share transport...
20 March 2020
Commentary from around the UK food and grocery industry, acknowledging the massive sales spikes seen in the sector in the last two weeks, have flagged how demand is driving footfall to big stores above all.  While online has seen unprecedented levels of ordering, big stores remain substantially the largest channel in the UK market by volume, and are proving the key destination for meeting shopper...
19 March 2020
We have all seen the media coverage of the stockpiling activity that has been taking place around the country as a result of the constantly evolving situation around Coronavirus (COVID-19). This activity is a very visible sign of the concern which shoppers are feeling however, these are not the only changes that are taking place. In this blog I will summarise five key changes we are seeing in sho...
23 April 2019
Our 2018 winner, Musgrave’s Centra, showed true shopper understanding, using insight to achieve outstanding results. How Centra overhauled its brand Between 2015 and 2016 Centra identified a burning need to change and redefine its convenience offer. The food landscape and consumer tastes in Ireland were changing, affecting the convenience channel. Adopting a comprehensive shopper insight ...
04 March 2019
Shoppers’ needs and expectations are evolving, and so are retailers as the market becomes more competitive. Here are some common challenges that category managers will face, with tips on how to meet them.  1. Differentiation: give shoppers a good reason to choose the store  Shoppers will need more than just low prices and a convenient location to attract them. Differentiation must be a ke...

One-third (31%) of consumers would eat out more if healthier options were more readily available says our research. Interest in healthy eating is on the rise and so is eating out. Our research explores the links between these trends and the commercial opportunities for food and drink companies. 

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