23 April 2019
Our 2018 winner, Musgrave’s Centra, showed true shopper understanding, using insight to achieve outstanding results.
How Centra overhauled its brand
Between 2015 and 2016 Centra identified a burning need to change and redefine its convenience offer. The food landscape and consumer tastes in Ireland were changing, affecting the convenience channel. Adopting a comprehensive shopper insight ...