Four inspirational Asia-Pacific stores

Date : 17 August 2017

Our Asia-Pacific team have chosen the best, most innovative stores they’ve visited across the region in the past year. They reflect the latest thinking in convenience, premium concepts and store reinvention.

Woolworths, Warringah Mall, Sydney, Australia

Nick Miles, Head of Asia-Pacific, says…

Warringah Mall is one of the first stores to showcase the next-generation format, introduced to breathe new life into Woolworths’ sales. The modern design makes the store a more pleasant place to shop. An open shopfront, wooden fixtures and innovative merchandising have revitalised the store.

Encouraging healthy living is a major feature and fresh foods are a big part of the store, both in their location and range. There’s more interaction between staff and shoppers, and personal touches like images of farmers and suppliers.

The concept has played a key role in recent performance improvement. Woolworths reported like-for-like sales growing ahead of rival Coles for the first time in 30 quarters. It’s rolling the format out rapidly across 80 existing and new stores this year.

Woolworths Warringah Mall, Sydney, Australia

Source: IGD Research

SPAR, Ratchapruek, Nothaburi, Thailand

Soo-Eng Tan, Senior Research Manager, says…

This is SPAR’s first store in Thailand. It’s at a new Bangchak petrol station, with access to major roads into Bangkok, so serves commuters and residents.

We can see a lot of thought has gone into creating a relaxing environment for travellers. There’s free wi-fi, work areas, and space to sit down for a hot meal. An Inthanin Garden café, famous for its locally-sourced organic coffee, attracts customers and encourages them to stay.

The focus on fresh grocery is unusual and makes SPAR stand out amongst other small stores. SPAR has built great relationships with local suppliers and some of the wide range comes from them.

SPAR is likely to open 50-80 of these stores every year, targeting a total of 350 by 2020. We believe this innovative concept is well-placed to capture shoppers’ hearts.

SPAR Nothaburi, Thailand

Source: IGD Research

Easy Carrefour, Shanghai, China

Shirley Zhu, Programme Director IGD Singapore, says…

This is the tenth of Carrefour’s Easy convenience stores in China (it’s now got more than 25). We can see how the concept is developing and improving.

Surrounded by office buildings and homes, the store targets its mixed customer base of workers and residents well. Its wide range of fresh produce, meat, cheese and wine is impressive for a small store, and makes it stand out from competitors. A wide selection of Asian and Western food-for-now appeals to busy Shanghai consumers. The assortment of imported products is also distinctive.

A modern store, it uses technology well to attract, inform and engage shoppers. Features include LED screens showing promotions, photo-printing kiosks, and accepting mobile payments like WeChat Pay.

EasyCarrfeour, Shanghai, China

Source: IGD Research

Hero, Pondok Indah Mall, Jakarta Selatan, Indonesia

Charles Chan, Senior Retail Analyst, says…

This new concept from Hero is the first of its kind. Relaunched in late 2016, the modern design refreshes the store and reflects its premium mall location. It stands out from other Indonesian stores with dark wood furnishings, a gold colour scheme, rattan baskets and traditional batik prints.

Category definition is one of our highlights. Categories are better defined than before, creating clear destinations for shoppers. Baby products were part of health and beauty and now have a dedicated area. In grocery, Hero uses ‘new on the shelf’ labels and aisle-end displays to highlight new products.

Hero intends to open three similar stores this year, in larger cities and affluent areas. Its range of global and local brands should work well in these regions, as they tend to have a mixture of local and expatriate shoppers.

Hero Pondok Mall, Indonesia

Source: IGD Research

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