Using the most recent research and illustrated through industry case studies, this one day course provides the key principles and proven techniques you need to successfully activate your plans with shoppers. 

Multiple dates
This popular two-day workshop will ensure you understand and are able to implement the core principles and techniques our industry uses to develop effective category plans.

Multiple dates
Providing you with the tools, processes and skills required to develop compelling channel or customer category growth plans that will deliver profitable growth for your organisation.

Multiple dates
Category leadership is founded on the quality of the insights, the supporting strategies and tactics, and people capabilities. Learn the processes, tools and ways of working for your business to be a genuine category leader.

Multiple dates
This interactive one-day workshop takes you through the end-to-end process from identifying the information you need, through to delivering actionable insights.

This one-day workshop shares the fundamentals of digital excellence. We will provide a structured framework to help de-mystify ‘digital’, breaking it down into it distinct parts. And share the ways in which digital activation can enable and unlock growth in your organisations.

Do you know how well your promotions are performing within your category? Are you making the right recommendations to your retailer?