IGD is a training and research charity.
Information for the food and consumer goods industry.
Retail Analysis is your window on the world of retail, providing insights on retailers, countries, stores and trends.
Our team of retail experts track the latest industry trends, deliver and analyse key news, and visit retailers and their stores around the world to provide you with commercial insights that will help you build stronger plans and work more effectively day-to-day.
Get the latest insights on Coronavirus (COVID-19) to help your business understand what the food and grocery industry is doing around the world.
Use your supply chain to be more efficient, improve capability and grow your company. Supply Chain Analysis gives you the latest insight, case studies and thought leadership on how to build a successful supply chain.
Learn what it means to work in category management, and develop your skills to
become a more effective with our learning resources.
The basics of category management
60 second learning: successful category management
60 second learning: shopper activation
60 second learning: brand marketing
What makes a successful category manager?
Five category capabilities you need to succeed in a fragmented market
Category management glossary
Selecting the right data to look at
Ask the trainer: what questions can I expect to face in a range review?
How to use insight to create a compelling sell-in deck
How to make your category vision sound irresistible
How do you make a compelling customer sell in?
How do you measure the effectiveness of your promotions?
Suppliers: are you maximising your influence on new product development?
Category collaboration is key for retailers and suppliers
Strengthen your online category capability
Career profile: category manager
Career profile: category and customer development
Career profile: shopper & category insight manager
Food and grocery career talks: Vic Russell
Capability needs in category management
Six areas for developing category management capability
How to assess gaps in your category capability
Training the insights professional
How to make the most of your category management resource
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Our webinars, masterclasses and annual conference are a great opportunity to learn from experts and build a network to last a lifetime.