11 May 2021
Shopper confidence has risen to -1, its highest level in the last five years, according to our latest Shopper Confidence Index results.
The increase is driven by the further easing of lockdown restrictions, a sharp decline in COVID-19 cases and the rapid rollout of the vaccination programme.
This optimistic sentiment should provide plenty of opportunity for both retail and foodservice as restrictions begin to lift and shoppers are able to socialise. Despite the optimism, confidence is still fragile; shoppers are very aware of the unstable situation, particularly among lower income households whose income and employment prospects have been negatively impacted by the pandemic
The full IGD Shopper Confidence Index is available to subscribers on IGD ShopperVista