There’s no doubt that Coronavirus has changed the way people prioritise their health and wellness. Prior to the crisis - IGD’s 2019 health deep dive saw shoppers talking more holistically about health and this has been amplified during lockdown:
- 42% say the outbreak has change how they value food as an essential1
- 63% of adults say it’s more important to be active than before the crisis2
- The use of technology solutions to support mental health has increased
We’ve seen a significant shift in consumer behaviour in the past months, and now want to help the industry plan for the next stages of the pandemic and beyond.
IGD have developed six hypotheses of how health and wellness trends could evolve and in this webinar, we’ll explore these, sharing our latest shopper insights and the implications for the short and longer term.
References: 1 Yougov, April 2020 2 Savanta ComRes report, April 2020
Open to all, this broad webinar will be particularly useful for those working in the food and consumer goods industry and looking at planning for the future.
IGD has identified six hypotheses focused on how health and wellness trends could evolve, and we’ll take you through these, the data behind them and the expected impact.
We will explore shopper trends, societal challenges and why health and wellbeing will become a greater focus for employers. We’ll also be facilitating a live Q&A to help you understand the hypotheses and apply them to your business.
Rhian Thomas, Head of Insight - ShopperVista & FTG, IGD
Rhian joined IGD at the start of 2015 and manages the Shopper Team leading projects for the ShopperVista service. She has over ten years’ experience designing and running research projects.
Prior to working for IGD she managed the Customer Insight Team at B&Q. Rhian has recently completed her MRS Diploma in Market and Social Research Practice.
Hannah Skeggs (ANutr), Nutrition and Scientific Affairs Manager, IGD
Hannah is a registered nutritionist (ANutr), passionate about aligning commercial interest with nutritional excellence. At Danone, Hannah successfully led reformulation projects to reduce sugar, energy and salt whilst maintaining taste and improving product growth, before moving to Unilever and then to IGD. At IGD, as Nutrition & Scientific Affairs Manager, she inspires a wide range of food and drink companies to offer healthier products and share their experiences.