Viewpoint webinar: January update

This webinar has taken place. Watch the recording here

Viewpoint Webinar: January update

Thursday 20 January 11am


What will happen in 2022 remains hard to predict. In addition to COVID-19 and UK relations with the EU, food and consumer goods businesses face uncertainty in several areas.

In this Viewpoint webinar, we provide IGD’s view of what 2022 might bring, viewed through the lens of the food and consumer goods industry, highlighting possible implications for your business. In this Viewpoint webinar our experts will explore:

bullet pointWill recovery persist?

bullet pointHow long will inflation last?

bullet pointHow will shoppers cope?

bullet pointHow will labour markets evolve?

bullet pointHow will government policy change?


We hope that you’ll join us then!

Please note that this content is subject to change.

Meet the speakers

James Walton

James Walton

Chief Economist, IGD


James’ role at IGD is to help businesses anticipate and cope with strategic events, including: economic pressures, geo-political change, social developments and environmental stress.

James is well known for speaking at both UK and international events and provides interviews for TV, radio and the press. He also creates original reports and articles for IGD.

James has worked with clients across the entire grocery industry as well as with non-industry groups such as government departments, financial businesses and NGOs.

James joined IGD in April 1999 and has served in several roles, becoming Chief Economist in 2004.

Prior to joining IGD, he worked for Hillsdown Holdings, Northern Foods and Rank-Xerox.

Michael Freedman

Michael Freedman

Head of Economic & Consumer Insight, IGD


Michael has responsibility for delivering expert economic and consumer insight to business leaders and stakeholders. This includes macro-economic insights such as IGD’s Shopper Confidence Index, and how shopper behaviour is changing due to key events such as COVID-19 and EU exit. Michael also focuses on driving strong engagement with IGD stakeholders through IGD’s Economics bulletin and providing thought leadership for IGD’s Viewpoint reports and series of webinars.

Michael is an experienced presenter, regularly delivering actionable shopper insights. He has significant agency and client-side experience in managing and conducting qualitative and quantitative research projects. He was previously Senior Insight Manager at Which? and has worked at both GfK Market Research and Research International.