Viewpoint: Conflict compounds
cost of living crisis webinar


This webinar has taken place. Watch the recording here.

Our last Viewpoint report concluded inflation was indeed going to kill the economic recovery. Three months on, the cost-of-living crisis has been turbo charged by rising costs and the ongoing conflict in Ukraine. Households are likely to see the largest fall in living standards since records began – a shock that will be hard to absorb.

With some shoppers in the UK increasingly forced to choose between heating and eating, now more than ever businesses will need to develop their understanding of shoppers’ needs and come up with ways to support them in this challenging environment.

Join our next webinar to be the first to hear our latest Viewpoint, combining a wide range of economic indicators and latest forecasts viewed through the lens of the food and consumer goods industry.

We’ll answer:

  • Where is the recovery going?
  • Is this the peak of inflation?
  • How will shoppers cope?
  • Eating in and eating out – what’s going on?

As always, you’ll also have the opportunity to put your questions to us in a live Q&A.


Meet the speakers

James Walton

James Walton

Chief Economist, IGD


James’ role at IGD is to help businesses anticipate and cope with strategic events, including: economic pressures, geo-political change, social developments and environmental stress.

James is well known for speaking at both UK and international events and provides interviews for TV, radio and the press. He also creates original reports and articles for IGD.

James has worked with clients across the entire grocery industry as well as with non-industry groups such as government departments, financial businesses and NGOs.

James joined IGD in April 1999 and has served in several roles, becoming Chief Economist in 2004.

Prior to joining IGD, he worked for Hillsdown Holdings, Northern Foods and Rank-Xerox.

Michael Freedman

Michael Freedman

Head of Economic & Consumer Insight, IGD


Michael has responsibility for delivering expert economic and consumer insight to business leaders and stakeholders. This includes macro-economic insights such as IGD’s Shopper Confidence Index, and how shopper behaviour is changing due to key events such as COVID-19 and EU exit. Michael also focuses on driving strong engagement with IGD stakeholders through IGD’s Economics bulletin and providing thought leadership for IGD’s Viewpoint reports and series of webinars.

Michael is an experienced presenter, regularly delivering actionable shopper insights. He has significant agency and client-side experience in managing and conducting qualitative and quantitative research projects. He was previously Senior Insight Manager at Which? and has worked at both GfK Market Research and Research International.

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