Appetite for Change – how to shift consumers’ mindsets around fruit and vegetables

Thursday 28 January 2021 | 11.00AM (GMT)

Event overview

With more than three-quarters (83%) of consumers changing how they planned, purchased and prepared their food during the first national lockdown and over half (51%) claiming to have eaten more fruit and vegetables, our latest Appetite for Change research reveals a significant opportunity for the food industry to shift consumers’ mindsets around fruit and vegetables.

Our new consumer research draws on data from 2,000 UK consumers collected in September and October 2020 and explores how to apply behavioural science shortcuts to encourage fruit and vegetable consumption in the wake of COVID-19.

Join the webinar to discover the latest research in IGD’s Appetite for Change series, including:

  • Inspiration for shaping your health and sustainability strategy
  • Understand the behaviours that have positive impact on shoppers’ fruit and vegetable consumption
  • Identify the most relevant solutions that can be implemented to drive positive change

Meet the speakers

Natasha Maynard

Natasha Maynard, Nutrition and Scientific Affairs Manager, IGD

Natasha joined IGD in 2016 and has worked on a variety of industry initiatives to help consumers transition towards healthier and more sustainable diets.

Natasha is a registered Associate Nutritionist (ANutr) with the Association for Nutrition and holds an MSc in Nutrition and Food Science from the University of Reading. She has previously held nutrition, technical and product development roles at Apetito and Bakkavor.

Hannah Pearse

Hannah Pearse, Head of Nutrition and Scientific Affairs, IGD

Hannah heads up the health team at IGD and is responsible for leading IGD’s collaborative initiatives with food and drink companies to drive healthier and more sustainable food choices.

Hannah joined IGD in 2012. She is a Registered Nutritionist (RNutr) with the Association for Nutrition and holds a BSc in Nutrition from the University of Surrey. She has previously held nutrition and technical roles at Sainsbury’s and Nestlé.

Appetite for Change: How to shift consumers’ mindsets around fruit and vegetables