Workshop Overview

How can you better align your shopper activation with what shoppers want now and in the future?

Learn the key difference between shoppers and consumers and how you can increase your sales by applying shopper thinking to shopper activation. The online training session is perfect for anyone new to a shopper activation role or looking for a refresher.

Agenda

The programme has been split into three 1hr 45 mins sessions over 3 days.

Day 1
Duration: 1hr 45mins

Shoppers Vs Consumers

Defining great shopper activation

Defining the ‘path to purchase’

Day 2
Duration: 1hr 45mins

Defining the ‘path to purchase’ continued

Introducing ‘Perfect Store’

Day 3
Duration: 1hr 45mins

The purpose of ‘messaging'

Evaluating success

Delivering a successful campaign