Successful Shopper Activation
Successful Shopper Activation

How can you better align your shopper activation with what shoppers want now and in the future? Our brand new virtual workshop will give you the insight and tools you need to ensure your shopper activation is successful.

The online training session is perfect for anyone new to a shopper activation role or wish to have more formalised training to supplement their experience. Over the course of three days, you will take part in live one and a half hour classes.

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What to expect in our 2021 workshops

The food and grocery industry experienced big changes in 2020.

To help keep you at the forefront of these developments, our FMCG experts will highlight the latest best practice examples and innovation from around the world. They’ll also give you insight into what this means for your business.

Now, more than ever, online and digital solutions are playing a massive part in the industry. We’ve also made sure our latest workshop content focuses on what this means for your function today and in the future.

Workshop Overview

Through this virtual classroom experience, you will learn the key difference between shoppers and consumers. IGD experts will demonstrate how you can increase your sales by applying shopper thinking to shopper activation. We’ll also provide you with a vital framework to help deliver great shopper based messaging.


The online training session will be delivered by our industry experts in high energy, bite-sized sprint

Day 1
Duration: 1hr 45mins

Shoppers Vs Consumers

Defining great shopper activation

Defining the ‘path to purchase’

Day 2
Duration: 1hr 45mins

Defining the ‘path to purchase’ continued

Introducing ‘Perfect Store’

Day 3
Duration: 1hr 45mins

The purpose of ‘messaging'

Evaluating success

Delivering a successful campaign

Learning outcomes

Learn how to craft better shopper activation briefs.

Clarity on how to understand shopper behaviour.

Confidence in building shopper led activation plans.

Meet the trainer

Simon Attfield, Strategy & People Solutions Manager

Simon Attfield tutors on our open workshops and delivers bespoke Category and Shopper programmes. He has over 20 years' experience working in category management, shopper marketing and sales for FMCG companies such as P&G, Britvic, Clairol, and most recently leading the customer marketing team at Tata global beverages.

Simon Attfield
Successful Shopper Marketing


Member Discount: £449

Non-Member: £559

Small Business Discount: £300

Prices displayed ex-VAT. IGD reserves the right to alter any element of the programme, such as speakers, times and venue, should the need arise. All bookings are subject to acceptance of IGD Terms & Conditions. IGD reserves the right to reject any order at its discretion.

Small Business Rate

As part of IGD’s commitment to help small businesses to grow, IGD is offering a small business rate for this event.

To qualify for a discounted rate you will need to be a small manufacturing business with a global turnover of less than £10 Million. Place your order above and email your annual global turnover to [email protected], or get in touch if you have any questions.

Cancellation Fees

Cancellations to be confirmed in writing

Over 30 days notice - Full refund
15 - 30 days notice - 50% refund
Less than 15 days notice - No refund/transfers

Please email [email protected]