How can you better align your shopper activation with what shoppers want now and in the future? Our brand new virtual workshop will give you the insight and tools you need to ensure your shopper activation is successful.
The online training session is perfect for anyone new to a shopper activation role or wish to have more formalised training to supplement their experience. Over the course of three days, you will take part in live one and a half hour classes.
What to expect in our 2021 workshops
The food and grocery industry experienced big changes in 2020.
To help keep you at the forefront of these developments, our FMCG experts will highlight the latest best practice examples and innovation from around the world. They’ll also give you insight into what this means for your business.
Now, more than ever, online and digital solutions are playing a massive part in the industry. We’ve also made sure our latest workshop content focuses on what this means for your function today and in the future.
Through this virtual classroom experience, you will learn the key difference between shoppers and consumers. IGD experts will demonstrate how you can increase your sales by applying shopper thinking to shopper activation. We’ll also provide you with a vital framework to help deliver great shopper based messaging.
Workshop themes and agenda
DAY 1 - Duration: 1hr 45mins
Shoppers Vs Consumers
Defining great shopper activation
Defining the ‘path to purchase’
DAY 2 - Duration: 1hr 45mins
Defining the ‘path to purchase’ continued
Introducing ‘Perfect Store’
DAY 3 - Duration: 1hr 45mins
The purpose of ‘messaging'
Delivering a successful campaign
Meet the trainer
Simon Attfield, Strategy & People Solutions Manager
Simon Attfield tutors on our open workshops and delivers bespoke Category and Shopper programmes. He has over 20 years' experience working in category management, shopper marketing and sales for FMCG companies such as P&G, Britvic, Clairol, and most recently leading the customer marketing team at Tata global beverages.
Virtual Successful Shopper Activation