Successful Shopper Activation
Successful Shopper Activation
8-9-10 August

9:45-11:30 BST | Virtual

14-15-16 November

9:45-11:30 GMT | Virtual

Workshop Overview

How can you better align your shopper activation with what shoppers want now and in the future?

Learn the key difference between shoppers and consumers and how you can increase your sales by applying shopper thinking to shopper activation. The online training session is perfect for anyone new to a shopper activation role or looking for a refresher.


The programme has been split into three 1hr 45 mins sessions over 3 days.

Day 1
Duration: 1hr 45mins

Shoppers Vs Consumers

Defining great shopper activation

Defining the ‘path to purchase’

Day 2
Duration: 1hr 45mins

Defining the ‘path to purchase’ continued

Introducing ‘Perfect Store’

Day 3
Duration: 1hr 45mins

The purpose of ‘messaging'

Evaluating success

Delivering a successful campaign

Learning outcomes

Learn how to craft better shopper activation briefs.

Confidence in building shopper led activation plans.

Clarity on how to understand shopper behaviour.

Provide you with a vital framework to help deliver great shopper based messaging.


Informative without being to information heavy, breakout sessions were very valuable to ensure the theory being taught could be put into practice.

I really enjoyed learning from Simon's experiences and learning from the experiences in other industries from the other people on the course.

Meet the trainer

Simon Attfield, Strategy & People Solutions Manager

Simon Attfield tutors on our open workshops and delivers bespoke Category and Shopper programmes. He has over 20 years' experience working in category management, shopper marketing and sales for FMCG companies such as P&G, Britvic, Clairol, and most recently leading the customer marketing team at Tata global beverages.

Simon Attfield

Book your virtual place today!