Workshop overview
As shoppers shift to include ecommerce as a key shopping channels businesses need to build their skills to ensure they optimise their plans for the channel to ensure success.
Throughout this virtual workshop delegates will learn how to overcome the unique challenges of ecommerce to drive engagement and sales. Our experts will help you understand the shoppers’ journey online and the essentials to get right. We’ll share the tools to leverage to ensure you are set up for today’s online shopper.
Learning outcomes
Understand how grocery shoppers use ecommerce as part of their store repertoire - why and when they select channels and retailers.
Ensure you have the basics right for online shopping including being set up for search, the right imagery and retail marketing.
Discover the opportunities to drive increased shopper engagement online and to drive awareness and sales.