25-26-27 JANUARY

09:45AM-11:30AM GMT

22-23-24 MARCH

09:45AM-11:30AM GMT

21-22-23 JUNE

13:45PM-15:30PM BST

Due to the Covid-19 pandemic, many of your customers are now shopping online. Our industry experts predict that this shift will continue even after social distancing ends. Now, more than ever, you need to be skilled in optimising the online channel for your brand.

What to expect in our 2021 workshops

The food and grocery industry experienced big changes in 2020.

To help keep you at the forefront of these developments, our FMCG experts will highlight the latest best practice examples and innovation from around the world. They’ll also give you insight into what this means for your business.

Now, more than ever, online and digital solutions are playing a massive part in the industry. We’ve also made sure our latest workshop content focuses on what this means for your function today and in the future.

Workshop Overview

Despite unique shopper needs for different physical shopping channels, the principles, and tools to optimise shopping experiences are broadly the same. However online grocery shopping has very different dynamics.

IGD’s Successful Ecommerce virtual workshop will help you understand the basics of optimising online shopping for your products and category. You will learn about new and unique opportunities to grow online offers.

This workshop is ideal for anyone, across category, marketing, or sales, looking to grow their knowledge in ecommerce.

Led by IGD’s category management expert Simon Attfield, you’ll take part in a programme of interactive and engaging virtual workshops. We’ll introduce you to practical tools you can take away and implement in your day to day right away.

This virtual training session will guide you through the process of optimising the online shopping experience. Delivered by our industry experts in high energy, bite-sized sprints. Over the course of three days, you will take part in live one and a half hour workshops.

Learning outcomes


Understand the different dynamics of online retailing vs. physical


The importance of different dimensions for selling products online


Building better online plans


Putting omni-channel thinking into strategies and plans

Workshop themes and agenda

DAY 1 - Duration: 1hr 45mins


The drivers of growth in online shopping

The shopper needs and barriers to online shopping

The online path to purchase

DAY 2 - Duration: 1hr 45mins


Taxonomy and its role

Optimising search

Imagery and words

The right range

DAY 3 - Duration: 1hr 45mins


Omni channel thinking

Shopper marketing online

Measuring performance

Simon Attfield

Meet the trainer

Simon Attfield, Strategy & People Solutions Manager

Simon Attfield tutors on our open workshops and delivers bespoke Category and Shopper programmes. He has over 20 years' experience working in category management, shopper marketing and sales for FMCG companies such as P&G, Britvic, Clairol, and most recently leading the customer marketing team at Tata global beverages.

Successful Ecommerce Management
Virtual Successful Ecommerce Management




Prices displayed ex-VAT. IGD reserves the right to alter any element of the programme, such as speakers, times and venue, should the need arise. All bookings are subject to acceptance of IGD Terms & conditions.

IGD reserves the right to reject any order at its discretion. To redeem your 5 for 4 discount across all workshops, email [email protected]


Cancellations to be confirmed in writing

Over 30 days notice - Full refund

15 - 30 days notice - 50% refund

Less than 15 days notice - No refund/transfers

Please email [email protected]