22-23-24 MARCH

09:45AM-11:30AM GMT

Limited places

21-22-23 JUNE

13:45PM-15:30PM BST

Workshop Overview

Just staring out on Ecommerce? This virtual workshop will help you understand the grocery shoppers’ online purchase journey. In our interactive session, you will also learn how to optimise the key drivers of purchasing for your brands and category.

As the shift to online shopping continues to grow, you need to be skilled in optimising the online channel for your brand in order to succeed.

Learning outcomes


Understand the key influences on the grocery shopper online


How to fix the basics for online shopping – search, taxonomy, image and trade marketing

Shopper behaviour

Online opportunities to influence the shoppers behaviour



The growing important of online

The online grocery shopper journey

The different fulfillment models

Measuring success


Optimising the category for the search algorithm

The right taxonomy

Curating the range

The right imagery

Consistency in descriptions


Importance of review

Promotions online

Online shopper communication

Omni-channel considerations

Who is it relevant for

Commercial – sales, category management, Shopper marketing.
For those who have done very little in ecommerce and need to understand where to start.

Workshop format

The online training session will be delivered by our industry experts in high energy, bite-sized sprints. Over the course of three days, you will take part in live one and a half hour classes.

Simon Attfield

Meet the trainer

Simon Attfield, Strategy & People Solutions Manager

Simon Attfield tutors on our open workshops and delivers bespoke Category and Shopper programmes. He has over 20 years' experience working in category management, shopper marketing and sales for FMCG companies such as P&G, Britvic, Clairol, and most recently leading the customer marketing team at Tata global beverages.

Successful Ecommerce Management
Virtual Successful Ecommerce Management




Prices displayed ex-VAT. IGD reserves the right to alter any element of the programme, such as speakers, times and venue, should the need arise. All bookings are subject to acceptance of IGD Terms & conditions.

IGD reserves the right to reject any order at its discretion. To redeem your 5 for 4 discount across all workshops, email [email protected]


Cancellations to be confirmed in writing

Over 30 days notice - Full refund

15 - 30 days notice - 50% refund

Less than 15 days notice - No refund/transfers

Please email [email protected]