Just staring out on Ecommerce? This virtual workshop will help you understand the grocery shoppers’ online purchase journey. In our interactive session, you will also learn how to optimise the key drivers of purchasing for your brands and category.
As the shift to online shopping continues to grow, you need to be skilled in optimising the online channel for your brand in order to succeed.
The growing important of online
The online grocery shopper journey
The different fulfillment models
Optimising the category for the search algorithm
The right taxonomy
Curating the range
The right imagery
Consistency in descriptions
Importance of review
Online shopper communication
Who is it relevant for
Commercial – sales, category management, Shopper marketing.
For those who have done very little in ecommerce and need to understand where to start.
The online training session will be delivered by our industry experts in high energy, bite-sized sprints. Over the course of three days, you will take part in live one and a half hour classes.
Meet the trainer
Simon Attfield, Strategy & People Solutions Manager
Simon Attfield tutors on our open workshops and delivers bespoke Category and Shopper programmes. He has over 20 years' experience working in category management, shopper marketing and sales for FMCG companies such as P&G, Britvic, Clairol, and most recently leading the customer marketing team at Tata global beverages.
Successful Ecommerce Management