21-22-23 JULY | 1:45PM–3:30PM


Due to the Covid-19 pandemic, many of your customers are now shopping online. Our industry experts predict that this shift will continue even after social distancing ends. Now, more than ever, you need to be skilled in optimising the online channel for your brand.

This virtual training session will guide you through the process of optimising the online shopping experience. Delivered by our industry experts in high energy, bite-sized sprints. Over the course of three days, you will take part in live one and a half hour workshops.

Workshop overview

Despite unique shopper needs for different physical shopping channels, the principles, and tools to optimise shopping experiences are broadly the same. However online grocery shopping has very different dynamics.

IGD’s Successful Ecommerce virtual workshop will help you understand the basics of optimising online shopping for your products and category. You will learn about new and unique opportunities to grow online offers.

This workshop is ideal for anyone, across category, marketing, or sales, looking to grow their knowledge in ecommerce.

Led by IGD’s category management expert Simon Attfield, you’ll take part in a programme of interactive and engaging virtual workshops. We’ll introduce you to practical tools you can take away and implement in your day to day right away.

Learning outcomes

Understand the different dynamics of online retailing vs. physical

The importance of different dimensions for selling products online

Building better online plans

Putting omni-channel thinking into strategies and plans

Workshop themes and agenda


  • The drivers of growth in online shopping.
  • The shopper needs and barriers to online shopping.
  • The online path to purchase.


  • Taxonomy and its role
  • Optimising search
  • Imagery and words
  • The right range


  • Omni channel thinking
  • Shopper marketing online
  • Measuring performance

Meet the trainer

Simon Attfield

Simon Attfield, People Solutions Manager

Simon tutors on our open workshops and works with a range of clients to develop and deliver bespoke programmes. Simon has 20 years experience across sales, trade marketing and category management. Prior to IGD he headed up the customer marketing team at Tata Global Beverages and has also worked with Britvic, Clairol and Procter & Gamble.

Do you need a tailored capability programme designed for your team?

Get in touch to find out how we can facilitate customised online training courses for you and your teams.

Virtual Successful Ecommerce Management




Prices displayed ex-VAT. IGD reserves the right to alter any element of the programme, such as speakers, times and venue, should the need arise. All bookings are subject to acceptance of IGD Terms & Conditions. IGD reserves the right to reject any order at its discretion.

To redeem your 5 for 4 discount across all workshops, email [email protected]


Cancellations to be confirmed in writing

Over 30 days notice - Full refund
15 - 30 days notice - 50% refund
Less than 15 days notice - No refund/transfers

Please email [email protected]