Successful Ecommerce Management
Successful Ecommerce Management

Live and interactive virtual workshop

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Workshop Overview

Just staring out on Ecommerce? This virtual workshop will help you understand the grocery shoppers’ online purchase journey. In our interactive session, you will also learn how to optimise the key drivers of purchasing for your brands and category.

As the shift to online shopping continues to grow, you need to be skilled in optimising the online channel for your brand in order to succeed.


The online training session will be delivered by our industry experts in high energy, bite-sized sprint

Day 1
Duration: 1hr 45mins

The growing important of online

The online grocery shopper journey

The different fulfillment models

Measuring success

Day 2
Duration: 1hr 45mins

Optimising the category for the search algorithm

The right taxonomy

Curating the range

The right imagery

Consistency in descriptions

Day 3
Duration: 1hr 45mins

Importance of review

Promotions online

Online shopper communication

Omni-channel considerations

Learning outcomes

Understand the key influences on the grocery shopper online

How to fix the basics for online shopping – search, taxonomy, image and trade marketing

Online opportunities to influence the shoppers behaviour

Who is it relevant for

Commercial – sales, category management, Shopper marketing.

For those who have done very little in ecommerce and need to understand where to start.

Meet the trainer

Simon Attfield, Strategy & People Solutions Manager

Simon Attfield tutors on our open workshops and delivers bespoke Category and Shopper programmes. He has over 20 years' experience working in category management, shopper marketing and sales for FMCG companies such as P&G, Britvic, Clairol, and most recently leading the customer marketing team at Tata global beverages.

Simon Attfield
Virtual Successful Ecommerce Management


Member Discount: £449

Non-Member: £559

Small Business Discount: £300

Prices displayed ex-VAT. IGD reserves the right to alter any element of the programme, such as speakers, times and venue, should the need arise. All bookings are subject to acceptance of IGD Terms & Conditions. IGD reserves the right to reject any order at its discretion.

Small Business Rate

As part of IGD’s commitment to help small businesses to grow, IGD is offering a small business rate for this event.

To qualify for a discounted rate you will need to be a small manufacturing business with a global turnover of less than £10 Million. Place your order above and email your annual global turnover to [email protected], or get in touch if you have any questions.

Cancellation Fees

Cancellations to be confirmed in writing

Over 30 days notice - Full refund
15 - 30 days notice - 50% refund
Less than 15 days notice - No refund/transfers

Please email [email protected]