Due to the Covid-19 pandemic, many of your customers are now shopping online. Our industry experts predict that this shift will continue even after social distancing ends. Now, more than ever, you need to be skilled in optimising the online channel for your brand.
This virtual training session will guide you through the process of optimising the online shopping experience. Delivered by our industry experts in high energy, bite-sized sprints. Over the course of three days, you will take part in live one and a half hour workshops.
Despite unique shopper needs for different physical shopping channels, the principles, and tools to optimise shopping experiences are broadly the same. However online grocery shopping has very different dynamics.
IGD’s Successful Ecommerce virtual workshop will help you understand the basics of optimising online shopping for your products and category. You will learn about new and unique opportunities to grow online offers.
This workshop is ideal for anyone, across category, marketing, or sales, looking to grow their knowledge in ecommerce.
Led by IGD’s category management expert Simon Attfield, you’ll take part in a programme of interactive and engaging virtual workshops. We’ll introduce you to practical tools you can take away and implement in your day to day right away.
DAY 1: ONLINE SHOPPING
- The drivers of growth in online shopping.
- The shopper needs and barriers to online shopping.
- The online path to purchase.
DAY 2: GETTING THE BASICS RIGHT
- Taxonomy and its role
- Optimising search
- Imagery and words
- The right range
DAY 3: OPTIMISING YOUR STRATEGY
- Omni channel thinking
- Shopper marketing online
- Measuring performance
Meet the trainer
Do you need a tailored capability programme designed for your team?
Get in touch to find out how we can facilitate customised online training courses for you and your teams.