22-23-24 SEPTEMBER

09:45AM-11:30AM

Due to the Covid-19 pandemic, many of your customers are now shopping online. Our industry experts predict that this shift will continue even after social distancing ends. Now, more than ever, you need to be skilled in optimising the online channel for your brand.

Workshop Overview

Despite unique shopper needs for different physical shopping channels, the principles, and tools to optimise shopping experiences are broadly the same. However online grocery shopping has very different dynamics.

IGD’s Successful Ecommerce virtual workshop will help you understand the basics of optimising online shopping for your products and category. You will learn about new and unique opportunities to grow online offers.

This workshop is ideal for anyone, across category, marketing, or sales, looking to grow their knowledge in ecommerce.

Led by IGD’s category management expert Ray Leung, you’ll take part in a programme of interactive and engaging virtual workshops. We’ll introduce you to practical tools you can take away and implement in your day to day right away.

This virtual training session will guide you through the process of optimising the online shopping experience. Delivered by our industry experts in high energy, bite-sized sprints. Over the course of three days, you will take part in live one and a half hour workshops.

Learning outcomes

Understand

Understand the different dynamics of online retailing vs. physical

Trends

The importance of different dimensions for selling products online

Evaluate

Building better online plans

Strategy

Putting omni-channel thinking into strategies and plans

Workshop themes and agenda

DAY 1 - Duration: 1hr 45mins

ONLINE SHOPPING

The drivers of growth in online shopping

The shopper needs and barriers to online shopping

The online path to purchase

DAY 2 - Duration: 1hr 45mins

GETTING THE BASICS RIGHT

Taxonomy and its role

Optimising search

Imagery and words

The right range

DAY 3 - Duration: 1hr 45mins

OPTIMISING YOUR STRATEGY

Omni channel thinking

Shopper marketing online

Measuring performance

Ray Leung

Meet the trainer

Ray Leung, Strategy Solutions Manager

Ray Leung tutors on our open workshops and delivers bespoke Category and Shopper programmes. He has over 12 years' experience working for FMCG companies such as Associated British Foods, Britvic, Reckitt Benckiser, and most recently Mondelez. He has worked in marketing, trade marketing, and category management. Ray is really keen on understanding and developing what category management means within the online channel.

Virtual Successful Ecommerce Management

Live and interactive virtual workshop

09:45AM-11:30AM

Virtual Successful Ecommerce Management

PRICING

IGD MEMBERS: £449

NON-MEMBERS: £559

Prices displayed ex-VAT. IGD reserves the right to alter any element of the programme, such as speakers, times and venue, should the need arise. All bookings are subject to acceptance of IGD Terms & conditions.

IGD reserves the right to reject any order at its discretion. To redeem your 5 for 4 discount across all workshops, email [email protected]

CANCELLATION FEES

Cancellations to be confirmed in writing

Over 30 days notice - Full refund

15 - 30 days notice - 50% refund

Less than 15 days notice - No refund/transfers

Please email [email protected]