Our most popular workshop is the first step in your category management learning journey. In a virtual setting, you will learn how to use category management to build meaningful relationships with your retailers in a changing landscape. Our industry experts will help you understand the principles of category management, the IGD process and how to apply key category management tactics.
You’ll get hands on with the data and partake in real-time exercises to build your knowledge and skills.
This workshop will prepare you to build and deliver category management proposals and solutions.