11-12-13 NOVEMBER

09:45AM-11:30AM

08-09-10 DECEMBER

09:45AM-11:30AM

IGD’s Successful Category Management virtual workshop will introduce you to the tools and processes required to deliver growth within your organisation.

Workshop Overview

Through this workshop, you will learn how to use category management to build meaningful relationships with your retailers in a changing landscape. You’ll get hands on with the data and partake in real-time exercises to build your knowledge and skills. This workshop will introduce you to and prepare you for the evolving needs of category management.

You will also take part in breakouts sessions and group interactions...all in a virtual forum! The online training session will be delivered by our industry experts in high energy, bite-sized sprints. Over the course of three days, you will take part in live one and a half hour classes.

Learning outcomes

Understand

Understand the category management process and how to implement each stage.

Results

Learn how to use a range of category management tools to start delivering business results.

Category Management

Understand what category management is and the benefits of adopting category management ways of working.

Shoppers

Explore the importance of shoppers and see what affects their behaviour.

Evaluate

Learn how to develop compelling category plans and initiatives by channel and format.

Develop

Learn how to develop compelling category plans and initiatives by channel and format.

Workshop themes and agenda

DAY 1 - Duration: 1hr 45mins

Introduction to category management and collaborative working

Defining the category

Understanding Data

DAY 2 - Duration: 1hr 45mins

Opportunities and strategy

Tactics: ranging, space and layout

DAY 3 - Duration: 1hr 45mins

Price and promotions

Shopper communication

Implications and next steps

Ray Leung

Meet the trainer

Ray Leung, Strategy Solutions Manager

Ray Leung tutors on our open workshops and delivers bespoke Category and Shopper programmes. He has over 12 years' experience working for FMCG companies such as Associated British Foods, Britvic, Reckitt Benckiser, and most recently Mondelez. He has worked in marketing, trade marketing, and category management. Ray is really keen on understanding and developing what category management means within the online channel.

Virtual Successful Category Management
Virtual Successful Category Management

PRICING

IGD MEMBERS: £449

NON-MEMBERS: £559

Prices displayed ex-VAT. IGD reserves the right to alter any element of the programme, such as speakers, times and venue, should the need arise. All bookings are subject to acceptance of IGD Terms & conditions.

IGD reserves the right to reject any order at its discretion. To redeem your 5 for 4 discount across all workshops, email [email protected]

CANCELLATION FEES

Cancellations to be confirmed in writing

Over 30 days notice - Full refund

15 - 30 days notice - 50% refund

Less than 15 days notice - No refund/transfers

Please email [email protected]