15-16-17 JULY



4-5-6 AUGUST



16-17-18 SEPTEMBER



IGD’s Successful Category Management virtual workshop will introduce you to the tools and processes required to deliver growth within your organisation.

The online training session will be delivered by our industry experts in high energy, bite-sized sprints. Over the course of three days, you will take part in live one and a half hour classes.

Workshop overview

Through this workshop, you will learn how to use category management to build meaningful relationships with your retailers in a changing landscape. You’ll get hands on with the data and partake in real-time exercises to build your knowledge and skills. This workshop will introduce you to and prepare you for the evolving needs of category management.

You will also take part in breakouts sessions and group interactions...all in a virtual forum!

Learning outcomes

Understand what category management is and the benefits of adopting category management ways of working.

Learn how to use a range of category management tools to start delivering business results.

Understand the category management process and how to implement each stage.

Explore the importance of shoppers and see what affects their behaviour.

Learn how to develop compelling category plans and initiatives by channel and format.

Understand how to build retailer and supplier category relationships and joint category plans.

Workshop themes and agenda


  • Introduction to category management and collaborative working
  • Defining the category
  • Understanding Data


  • Opportunities and strategy
  • Tactics: ranging, space and layout


  • Price and promotions
  • Shopper communication
  • Implications and next steps

Who is this course suited for?

This workshop is aimed at individuals who are new to category roles, or those in other commercial roles who want to understand what category management can do for them.

Meet the trainer

Simon Attfield

Simon Attfield, People Solutions Manager

Simon tutors on our open workshops and works with a range of clients to develop and deliver bespoke programmes. Simon has 20 years experience across sales, trade marketing and category management. Prior to IGD he headed up the customer marketing team at Tata Global Beverages and has also worked with Britvic, Clairol and Procter & Gamble.

Do you need a tailored capability programme designed for your team?

Get in touch to find out how we can facilitate customised online training courses for you and your teams.

Virtual Successful Category Management




Prices displayed ex-VAT. IGD reserves the right to alter any element of the programme, such as speakers, times and venue, should the need arise. All bookings are subject to acceptance of IGD Terms & Conditions. IGD reserves the right to reject any order at its discretion.

To redeem your 5 for 4 discount across all workshops, email [email protected]


Cancellations to be confirmed in writing

Over 30 days notice - Full refund
15 - 30 days notice - 50% refund
Less than 15 days notice - No refund/transfers

Please email [email protected]