IGD’s Successful Category Management virtual workshop will introduce you to the tools and processes required to deliver growth within your organisation.
What to expect in our 2021 workshops
The food and grocery industry experienced big changes in 2020.
To help keep you at the forefront of these developments, our FMCG experts will highlight the latest best practice examples and innovation from around the world. They’ll also give you insight into what this means for your business.
Now, more than ever, online and digital solutions are playing a massive part in the industry. We’ve also made sure our latest workshop content focuses on what this means for your function today and in the future.
Workshop Overview
Through this workshop, you will learn how to use category management to build meaningful relationships with your retailers in a changing landscape. You’ll get hands on with the data and partake in real-time exercises to build your knowledge and skills. This workshop will introduce you to and prepare you for the evolving needs of category management.
You will also take part in breakouts sessions and group interactions...all in a virtual forum! The online training session will be delivered by our industry experts in high energy, bite-sized sprints. Over the course of three days, you will take part in live one and a half hour classes.
Workshop themes and agenda
DAY 1 - Duration: 1hr 45mins
Introduction to category management and collaborative working
Defining the category
Understanding Data
DAY 2 - Duration: 1hr 45mins
Opportunities and strategy
Tactics: ranging, space and layout
DAY 3 - Duration: 1hr 45mins
Price and promotions
Shopper communication
Implications and next steps
Meet the trainer
Simon Attfield, Strategy & People Solutions Manager
Simon Attfield tutors on our open workshops and delivers bespoke Category and Shopper programmes. He has over 20 years' experience working in category management, shopper marketing and sales for FMCG companies such as P&G, Britvic, Clairol, and most recently leading the customer marketing team at Tata global beverages.
Successful Category Management