IGD’s Successful Category Management virtual workshop will introduce you to the tools and processes required to deliver growth within your organisation.
The online training session will be delivered by our industry experts in high energy, bite-sized sprints. Over the course of three days, you will take part in live one and a half hour classes.
Through this workshop, you will learn how to use category management to build meaningful relationships with your retailers in a changing landscape. You’ll get hands on with the data and partake in real-time exercises to build your knowledge and skills. This workshop will introduce you to and prepare you for the evolving needs of category management.
You will also take part in breakouts sessions and group interactions...all in a virtual forum!
- Introduction to category management and collaborative working
- Opportunities and strategy
- Tactics: ranging, space and layout
- Implications and next steps
Who is this course suited for?
This workshop is aimed at individuals who are new to category roles, or those in other commercial roles who want to understand what category management can do for them.
Meet the trainer
Do you need a tailored capability programme designed for your team?
Get in touch to find out how we can facilitate customised online training courses for you and your teams.