IGD’s Successful Category Management virtual workshop will introduce you to the tools and processes required to deliver growth within your organisation.
Workshop Overview
Through this workshop, you will learn how to use category management to build meaningful relationships with your retailers in a changing landscape. You’ll get hands on with the data and partake in real-time exercises to build your knowledge and skills. This workshop will introduce you to and prepare you for the evolving needs of category management.
You will also take part in breakouts sessions and group interactions...all in a virtual forum! The online training session will be delivered by our industry experts in high energy, bite-sized sprints. Over the course of three days, you will take part in live one and a half hour classes.
Workshop themes and agenda
DAY 1 - Duration: 1hr 45mins
Introduction to category management and collaborative working
Defining the category
Understanding Data
DAY 2 - Duration: 1hr 45mins
Opportunities and strategy
Tactics: ranging, space and layout
DAY 3 - Duration: 1hr 45mins
Price and promotions
Shopper communication
Implications and next steps
Meet the trainer
Ray Leung, Strategy Solutions Manager
Ray Leung tutors on our open workshops and delivers bespoke Category and Shopper programmes. He has over 12 years' experience working for FMCG companies such as Associated British Foods, Britvic, Reckitt Benckiser, and most recently Mondelez. He has worked in marketing, trade marketing, and category management. Ray is really keen on understanding and developing what category management means within the online channel.
Virtual Successful Category Management