Our most popular workshop in the first step in your category management learning journey. You will learn how to use category management principles to build meaningful relationships and plans with your retailers, identifying and delivering opportunities for the retailer, your business that benefit the category. Our industry experts will help you understand the principles of category management, the IGD process and how to apply key category management tactics.
Two days of in-person training at the IGD office allows you more time to practice applying the principles of category management, working in groups with peers from other businesses, to develop deeper knowledge and skills.
Led by IGD's highly experienced commercial experts, with decades of experience, you will complete a programme of interactive tasks and scenarios. Examining case studies and best practice, you will get to grips with what is expected of commercial teams and how success is measured.