Workshop overview
Our most popular workshop is a vital start to any category management career.
This workshop will give you the tools, techniques and processes to ensure you develop your skills in category management to build meaningful strategies and solutions to build category sales. Our industry experts will help you understand the principles of category management, the IGD process and how to apply key category management tactics.
Two days of in-person training at the IGD office allows you more time to practice applying the principles of category management, working in groups with peers from other businesses, to develop deeper knowledge and skills.
You’ll get hands on with the data and partake in real-time exercises to build your knowledge and skills, leaving prepared to build and deliver category management proposals and solutions.
Learning outcomes
Have a practical understanding of the IGD Category Management process.
You’ll have gained new category management tools and techniques that you can adopt when back in the office.
Know how to make robust compelling category recommendations born out of information and insight.
Be confident in building an effective range recommendations, based on current performance and future opportunities.
Who is it for?
For those in their first year of category management or those commercial managers looking to understand and apply category management ways of working in their own roles.
This workshop is just the beginning of your learning journey and can be used in conjunction with the following workshops and courses to support your first year in category management.