Winning Promotional Strategy

Ensure promotions in your category are performing; helping you assess,
evaluate and make the right recommendations

About this workshop

Do you know how well your promotions are performing within your category? Are you making the right recommendations to your retailer?

Due to popular demand, we are running two workshops this year to help you assess, evaluate and make category focused decisions in this challenging environment.

Who is it for?

This workshop is aimed at individuals in a category management, commercial planning, trade marketing or commercial roles who have responsibility for planning, activating or evaluating promotions.

As a result of attending the workshop, you'll be able to:

  • Accurately evaluate the success of promotions for your category
  • Build category focused recommendations for a retailer’s promotions plan or create promotional guidelines
  • Understand how to identify key influences of promotional performance
  • Have a clear understanding of source of sales and how promotions can influence shopper levers

Key skills covered at this workshop

Data analysis, planning, implementation, evaluation, commercial acumen, assessing return on investment, developing compelling proposals and influencing shopper behaviour.

Meet the trainers

Simon Attfield

Simon Attfield

Simon Attfield tutors on our open workshops and works with a range of clients to develop and deliver bespoke programmes. Simon has 20 years experience across sales, trade marketing and category management. Prior to IGD he headed up the customer marketing team at Tata Global Beverages and has also worked with Britvic, Clairol and Procter & Gamble.


Graham Dorrington

Graham Dorrington

Graham Dorrington has over 25 years' experience working for FMCG companies such as Diageo and Golden Wonder in customer facing commercial roles as well as commercial planning, category management and customer marketing. At IGD he is responsible for designing and delivering a range of commercial capability and business planning programmes.



Pricing

IGD Members

£550.00 | €660.00

Non-members

£915.00 | €1100.00


Prices displayed ex-VAT. 

Cancellation fees

Cancellations to be confirmed in writing

Over 30 days notice - Full refund
15 - 30 days notice - 50% refund
Less than 15 days notice - No refund/transfers

Additional information

Prices displayed ex-VAT. IGD reserves the right to alter any element of the programme, such as speakers, times and venue, should the need arise. All bookings are subject to acceptance of IGD Terms & Conditions. IGD reserves the right to reject any order at its discretion.

Winning Promotional Strategy

Winning Promotional Strategy

24 September 2019, IGD

 

Pricing

IGD Members

£550.00 | €660.00

Non-members

£915.00 | €1100.00


Prices displayed ex-VAT. 

If you have a specific business challenge or training requirement we can tap into our expertise and put together something just for you.

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