Do you know how well your promotions are performing within your category? Are you making the right recommendations to your retailer?
Due to popular demand, we are running two workshops this year to help you assess, evaluate and make category focused decisions in this challenging environment.
This workshop is aimed at individuals in a category management, commercial planning, trade marketing or commercial roles who have responsibility for planning, activating or evaluating promotions.
As a result of attending the workshop, you'll be able to:
- Accurately evaluate the success of
promotions for your category
- Build category focused recommendations for a retailer’s
promotions plan or create promotional guidelines
- Understand how to identify key influences of promotional
- Have a clear understanding of source of sales and how
promotions can influence shopper levers
Key skills covered at this workshop
Data analysis, planning, implementation, evaluation, commercial acumen,
assessing return on investment, developing compelling proposals and
influencing shopper behaviour.
Meet the trainers
Simon Attfield tutors on our open workshops and works with a range of clients to develop and deliver bespoke programmes. Simon has 20 years experience across sales, trade marketing and category management. Prior to IGD he headed up the customer marketing team at Tata Global Beverages and has also worked with Britvic, Clairol and Procter & Gamble.
Graham Dorrington has over 25 years' experience working for FMCG companies such as Diageo and Golden Wonder in customer facing commercial roles as well as commercial planning, category management and customer marketing. At IGD he is responsible for designing and delivering a range of commercial capability and business planning programmes.