The basics of category management

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Event overview

  • Just started working with category teams?
  • Heard about category management but not sure what it is? 
  • Looking to learn more about the operation of retailers and suppliers? 

Join IGD’s category management experts to find out more about the function and how it can support your role.

The webinar will cover:

  • What category management is 
  • The key objectives of category management and how it drives growth 
  • Areas of influence for category managers and how challenges are overcome 
  • The benefits of incorporating category management 
  • Building collaborative category relationships between retailers and suppliers 

Meet the speaker

Simon Attfield

Simon Attfield

Category Insight Manager, IGD

Simon Attfield tutors on our open workshops and works with a range of clients to develop and deliver bespoke programmes. Simon has 20 years’ experience across sales, trade marketing and category management. Prior to IGD he headed up the customer marketing team at Tata Global Beverages and has also worked with Britvic, Clairol and Procter & Gamble.