Turning Data into Insight

This interactive one day workshop takes you through the end-to-end process from identifying the information you need, through to delivering actionable insights


About this workshop

With so much data available it can be hard to distil the reams of information available into meaningful, actionable insights. This interactive one day workshop takes you through the end-to end process from identifying the information you need, through to delivering actionable insights. It’s a great way to build your confidence to deliver insight-led recommendations. 

Who is it for?

This workshop is aimed at insight, analyst and category managers looking to improve their management of information and how they practice insight generation. 

As a result of attending our ‘Turning data into insight’ workshop, you will:

  • Translate information into robust actionable insight
  • Build confidence in developing insight led recommendations
  • Develop the right business questions to ask of the information
  • Make your reports efficient and address business and audience needs

Key skills covered at this workshop

Analysing data, generating insight, managing data, identifying information gaps, briefing agencies, developing compelling proposals, presenting insight, building efficient reports, identifying trends, data confidence

What will I experience at this workshop?

This workshop is interactive and involves getting hands on with a range of data, working through a process to uncover actionable insight.  The workshop involves team breakout sessions to enable the new skill, tool and processes to be practised.

Meet the trainers

Simon Attfield

Simon Attfield

Simon Attfield tutors on our open workshops and works with a range of clients to develop and deliver bespoke programmes. Simon has 20 years experience across sales, trade marketing and category management. Prior to IGD he headed up the customer marketing team at Tata Global Beverages and has also worked with Britvic, Clairol and Procter & Gamble.

Graham Dorrington

Ray Leung

Ray Leung tutors on our open workshops and delivers bespoke Category and Shopper programmes. He has over 12 years FMCG experience working for FMCG companies such as Associated British Foods, Britvic, Reckitt Benckiser, and most recently Mondelez. He has worked in marketing, trade marketing, and category management.  Ray is really keen on understanding and developing what category management means within the online channel.



"Simon is really enthusiastic and helped me understand how to use methodology for insights generating"


"Simon made the day very enjoyable and made the topic easy"


"The workshop was really useful to my development. Despite being an analyst for 3 years, it was useful to get professional advice"


"Today’s course was invaluable for me. It will definitely help me improve going forward"



IGD Members

£550.00 | €660.00


£915.00 | €1100.00

Prices displayed ex-VAT. 

Cancellation fees

Cancellations to be confirmed in writing

Over 30 days notice - Full refund
15 - 30 days notice - 50% refund
Less than 15 days notice - No refund/transfers

Additional information

Prices displayed ex-VAT. IGD reserves the right to alter any element of the programme, such as speakers, times and venue, should the need arise. All bookings are subject to acceptance of IGD Terms & Conditions. IGD reserves the right to reject any order at its discretion.

Turning Data Into Insight

Turning Data
into Insight

21 November 2019, IGD



IGD Members

£550.00 | €660.00


£915.00 | €1100.00

Prices displayed ex-VAT. 

If you have a specific business challenge or training requirement we can put together something just for you.

Free online video, infographics and tools.

Get the latest industry news and insights straight to your inbox with our range of newsletters.

Top tips

A great category insight manager

Two thirds of insight managers believe they are experts at data analysis. But what does it take to be a great insight manager?


Top tips

Three tips in data analysis

Get more from your data analysis with this helpful article.