Successful Account Management

Ability, agility, conviction and creativity – how great account managers drive growth

About this workshop

This workshop is a two day ‘how to’ guide for FMCG account managers new to the role or industry, those looking for a refresher, and others in customer facing roles.  

All workshops take place at our training rooms in Watford unless otherwise started, and the programme includes:

  • The roles and responsibilities of account managers and buyers
  • The current environment and what that means for account managers
  • Tools to support the selling process
  • How to create great customer business plans
  • Running effective and successful customer meetings
  • Developing and measuring objectives and strategies

And much more. View the programme here

The workshop is based on our extensive primary research and modelled on industry best practices, offering a full exploration of effective account management. Moreover, participants will get the chance to practice their newly-acquired skills through interactive sessions, ensuring the learning isn’t left behind in the room when they leave.

Meet the trainers

Philippa South

Philippa South

Philippa South has over 10 years commercial and account management experience working with FMCG companies such as Nestle Cereal Partners, Lindt and Mars Horsecare. At IGD she is responsible for designing and delivering a range of commercial capability and business planning programmes through open workshops and customised in-house for global customers. She heads up IGD’s Customer Engagement research programme.


Graham Dorrington

Graham Dorrington

Graham Dorrington has over 25 years' experience working for FMCG companies such as Diageo and Golden Wonder in customer facing commercial roles as well as commercial planning, category management and customer marketing. At IGD he is responsible for designing and delivering a range of commercial capability and business planning programmes.


Testimonials

"Excellent, all-encompassing course"

 

"Lots of great takeaway information to take back to business and use to get results going forward"

 

"Strong tutoring in a relaxed atmosphere – a good course!!"

 

"A great 2 days. I learnt lots of information and am looking forward to putting these new learnings into real life trading scenarios"

"Really useful, open forum, expertly led by Graham. I learnt a lot"

 

"Great, informal training. Lots of learning tools to use in my new role"

Pricing

IGD Members

£875.00 | €1050.00

Non-members

£1450.00 | €1740.00


Prices displayed ex-VAT. 

Cancellation fees

Cancellations to be confirmed in writing

Over 30 days notice - Full refund
15 - 30 days notice - 50% refund
Less than 15 days notice - No refund/transfers

Additional information

Prices displayed ex-VAT. IGD reserves the right to alter any element of the programme, such as speakers, times and venue, should the need arise. All bookings are subject to acceptance of IGD Terms & Conditions. IGD reserves the right to reject any order at its discretion.

Successful Account Management

Successful Account Management

25-26 September 2019, IGD
19-20 November 2019, IGD

 

Pricing

IGD Members

£875.00 | €1050.00

Non-members

£1450.00 | €1740.00


Prices displayed ex-VAT. 

If you have a specific business challenge or training requirement we can tap into our expertise and put together something just for you.

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