The IGD Shopper Insight Award

About the Award

We reward a company that can show how it has developed new insights and truly understood its shoppers or consumers. You should demonstrate how you used this insight to create an innovative business solution, like a new product or promotional campaign.

What the judges are looking for

  • An original initiative, that has been successfully implemented
  • High-quality and innovative insight-generation process and results
  • Clear evidence of the findings you drew from the insight
  • Show the benefits for your business and customers

Looking for inspiration?

Find out how last year’s winner triumphed and what impressed the judges.

Entries have now closed

If you would like to attend the IGD Awards evening on 7th November, book your place here.

Questions or comments

If you have any questions on the IGD Awards, please contact us at [email protected] or call +44 (0)1923 857141.

KEY DATES

31
MAY

Closing date for entries

Friday 31 May 2019

1
JULY

Finalists announced

w/c Monday 1 July 2019

11
SEPT

Presentation to judges

Wednesday 11 September 2019

7
NOV

IGD Awards Ceremony

Thursday 7 November 2019