The IGD Shopper Insight Award
About the Award
We reward a company that can show how it has developed new insights and truly understood its shoppers or consumers. You should demonstrate how you used this insight to create an innovative business solution, like a new product or promotional campaign.
What the judges are looking for
- An original initiative, that has been successfully implemented
- High-quality and innovative insight-generation process and results
- Clear evidence of the findings you drew from the insight
- Show the benefits for your business and customers
Looking for inspiration?
Find out how last year’s winner triumphed and what impressed the judges.
Entries have now closed
If you would like to attend the IGD Awards evening on 7th November, book your place
Questions or comments
If you have any questions on the IGD Awards, please contact us at
[email protected] or call +44 (0)1923 857141.
Closing date for entries
Friday 31 May 2019
w/c Monday 1 July 2019
Presentation to judges
Wednesday 11 September 2019
IGD Awards Ceremony
Thursday 7 November 2019