Eating Out Immersion Day

A new immersive exploration of the eating out sector from IGD, offering attendees the chance to experience the latest trends, innovations and insights this dynamic and inspiring sector has to offer

Led by IGD’s team of experts, this one-day tour will offer a deep-dive into the city’s best eating out sites to help you:

  • Develop your understanding of the eating out market including perfecting experience, right format right place and essential efficiency
  • Learn the trends for driving eating out growth; getting closer to consumers and redefining value
  • Identify new opportunities within the sector
  • Connect and network with market leading experts
  • Better understand the future of eating out

What you can expect from the day:

  • Begin the day with the IGD team sharing insights from the latest developments in eating out globally, the outlook for the UK market and the agenda for the day (45 minutes)
  • 4 – 5 pre-arranged visits guided by our experts (5 – 6 hours)
    • Arranged site visits allowing you to talk to the teams
    • Insight to each location shared by IGD experts
    • Travelling by hired minibus
    • Tastings throughout the day
    • Flexible agenda (subject to scheduled official meetings in stores)
  • A debrief session to discuss observations at the end of the day (20 mins)
  • A summary booklet (hard copy) – insights to each visited location

Our 2022 Trends Insight:

  1. Perfecting experience
    Give customers the experience they want, consistently and across all touchpoints.

  2. Right format, right place
    Adapt formats and location strategy to post-covid consumer needs.

  3. Essential Efficiency
    Seize every opportunity to improve efficiency and evaluate effectiveness.

  4. Close to consumers
    Expand systems for tracking consumer behaviour and react with agility.

  5. Redefining value
    Manage the value vs treat balance to increase footfall and spend.

Eating out immersion day

Eating out immersion day

Eating out immersion day

Eating out immersion day

Our eating out experts

Nicola Knight, Senior Analyst, IGD

Nicola Knight

Senior Analyst

Nicola specialises in delivering insight and sector trends for Food-to-go and Eating out, most recently focusing on how the pandemic has shifted the boundaries between food and drink consumed in and out of home. She is a marketer with over 20 years’ experience in the UK foodservice sector, and has worked with food manufacturers, wholesalers and operators in brand management, marketing and insight roles.

Rhian Thomas, Head of Insight, IGD

Rhian Thomas

Head of Insight

Rhian leads IGD’s Food-to-go and Eating out research and also heads-up the consumer insight programme. An expert in both qualitative and quantative research techniques, Rhian is a seasoned market research professional. Prior to IGD, she managed the Customer Insight team at B&Q.

What previous attendees of IGD tours have said:

The meetings and conversations with store managers were so valuable! We discussed our operational challenges related to click&collect and learnt a range of solutions to improve our offering.

This tour has been so insightful! We would have never been able to find and visit so many unique and interesting places by ourselves.

Having seen the most recent in-store bakery sections and product ranges, we have refurbished our fresh bakery propositions which helped us to compete with the leading discounter in our market.

Based on these flagship stores and new concepts, I can envision how my brand needs to be viewed and promoted in store.

Register your interest