How to evaluate a promotion from the point of view of the supplier, the retailer and the shopper

Building plans that deliver the strategy

Better understanding of shopper behaviour with regards promotions

For those just starting to look at promotional evaluation more than the immediate uplift

Those recently move to national accounts, category management, promotional planning

Meet the trainer

Simon Attfield, Strategy & People Solutions Manager

Simon Attfield tutors on our open workshops and delivers bespoke Category and Shopper programmes. He has over 20 years' experience working in category management, shopper marketing and sales for FMCG companies such as P&G, Britvic, Clairol, and most recently leading the customer marketing team at Tata global beverages.