09-10 JUNE

13:45PM-15:30PM BST

Workshop Overview

What is a successful promotion? Through this two-day virtual workshop, you will learn how to influence the shopper path to purchase and the importance of evaluating promotions to understand the short and long terms impacts of the activity and the implications on your future. We will also look at the latest trends and legislation affecting promotions including HFSS.

Learning outcomes


How to evaluate a promotion from the point of view of the supplier, the retailer and the shopper


Building plans that deliver the strategy

Shopper behaviour

Better understanding of shopper behaviour with regards promotions



What is a successful promotion?

The shopper path to purchase and points of influence

Latest trends and legislation effecting promotions – inc. HFSS


Evaluating promotions – for the supplier and the retailer

Statistical modelling of promotions

Collaborating on plans

Useful summary

Who is it relevant for

For those just starting to look at promotional evaluation more than the immediate uplift; Those recently move to national accounts, category management, promotional planning.

Simon Attfield

Meet the trainer

Simon Attfield, Strategy & People Solutions Manager

Simon Attfield tutors on our open workshops and delivers bespoke Category and Shopper programmes. He has over 20 years' experience working in category management, shopper marketing and sales for FMCG companies such as P&G, Britvic, Clairol, and most recently leading the customer marketing team at Tata global beverages.

Virtual Delivering Successful Promotions




Prices displayed ex-VAT. IGD reserves the right to alter any element of the programme, such as speakers, times and venue, should the need arise. All bookings are subject to acceptance of IGD Terms & conditions.

IGD reserves the right to reject any order at its discretion. To redeem your 5 for 4 discount across all workshops, email [email protected]


Cancellations to be confirmed in writing

Over 30 days notice - Full refund

15 - 30 days notice - 50% refund

Less than 15 days notice - No refund/transfers

Please email [email protected]