Delivering Successful Promotions
Delivering Successful Promotions
27-28 July

09:45-11:30 BST

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Workshop Overview

What is a successful promotion? Through this two-day virtual workshop, you will learn how to influence the shopper path to purchase and the importance of evaluating promotions to understand the short and long terms impacts of the activity and the implications on your future. We will also look at the latest trends and legislation affecting promotions including HFSS.

Agenda

The online training session will be delivered by our industry experts in high energy, bite-sized sprint

Day 1
Duration: 1hr 45mins

What is a successful promotion?

The shopper path to purchase and points of influence

Latest trends and legislation effecting promotions – inc. HFSS

Day 2
Duration: 1hr 45mins

Evaluating promotions – for the supplier and the retailer

Statistical modelling of promotions

Collaborating on plans

Useful summary

Learning outcomes

How to evaluate a promotion from the point of view of the supplier, the retailer and the shopper

Building plans that deliver the strategy

Better understanding of shopper behaviour with regards promotions

Who is it relevant for

For those just starting to look at promotional evaluation more than the immediate uplift

Those recently move to national accounts, category management, promotional planning

Meet the trainer

Simon Attfield, Strategy & People Solutions Manager

Simon Attfield tutors on our open workshops and delivers bespoke Category and Shopper programmes. He has over 20 years' experience working in category management, shopper marketing and sales for FMCG companies such as P&G, Britvic, Clairol, and most recently leading the customer marketing team at Tata global beverages.

Simon Attfield

Book your virtual place today!