Data to Insight (In-Person)
Data to Insight
24 May

9:00-16:45 BST | In-person

11-12-13 April

13:45-15:30 BST | Virtual

6-7-8 June

13:45-15:30 BST | Virtual

In-person Workshop Overview

This workshop will take you through the optimum process required to distil reams of data into meaningful insights. Our industry experts will demonstrate techniques to ensure you uncover what is important in your data.

Be clear on what actionable insights are and learn a process to ensure you go beyond sharing observations to delivering insights.

This workshop is relevant for category and insight professionals looking to sharpen their data analysis and presenting skills.


This is a one day in-person workshop at the IGD office.

Definition of insight and foresight

Introducing tools to assist in getting to the route cause of complex situations

Using the IGD Insight funnel to unlock insights

Introducing the IGD insight statement, to check the validity of your insight

Asking the right business questions to make positive business decisions

Putting rigour in your analysis

Understanding the different types and sources of data and their strengths and weaknesses

How best to share the insight with internal and external partners

How to synthesis the data into meaningful observations

Learning outcomes

The definition of actionable insight and the practical application.

Tools to help you uncover the meaningful implications of complex data.

The IGD Insight funnel and how can adopt the model to get from data to insight.

Build your confidence to deliver insight-led recommendations.


IGD, Grange Lane, Letchmore Heath, Watford, Hertfordshire WD25 8GD, UK

Meet the trainer

Simon Attfield, Strategy & People Solutions Manager

Simon Attfield tutors on our open workshops and delivers bespoke Category and Shopper programmes. He has over 20 years experience working in category management, shopper marketing and sales for FMCG companies such as P&G, Britvic, Clairol, and most recently leading the customer marketing team at Tata global beverages.

Simon Attfield

Book your place today!