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IGD Online and Digital Summit 2017

Leah Zhang
Senior Business Development Manager

Leah has in-depth knowledge of the e-commerce and retail industry, helping companies to understand how online marketplaces can best serve their business growth needs and sales objectives. In her current role at Alibaba Group, Leah is instrumental in helping to educate British businesses on the best way to approach the Chinese consumer market.

Leah previously worked in Merchandising Management at LivingSocial, and also has prior experience in cross border ecommerce, having led the Global Selling team at Amazon, and created solutions which would enable hundreds of US and Chinese sellers to expand their operations in Europe.

Leah holds a Master’s degree in Business Management from Birkbeck College, University of London and holds a Bachelor (Hons) degree in Politics & Development Studies from the School of Oriental and African Studies, London.


Thomas Thomaidis
Head of Marketing and Insight for Grocery

Thomas has been leading the Marketing team at Ocado for the last 4 years and is responsible for bringing new customers to Ocado and helping develop them into loyal, long-standing ones.

He brings a highly analytical, performance-based approach to Ocado's marketing and is fascinated by customer decision-making and all the things that influence and drive customer behaviour.

As Head of Insight, he's also responsible for helping all retail decision-makers do a great job driven by listening to customer feedback, whether through their behaviour or sentiment.

Customer insight has been a constant throughout his career and his challenge is to make it valuable and understandable wherever and whenever it's needed.


Rafael Orta
Online Partnerships Director

Rafael joined Tesco in 2016 as a member of the Online leadership team, with responsibilities for Marketplace, Dropship and Media.

Prior to Tesco, Rafael spent 10 years at eBay in various Product Management, Business and Marketing roles at European and Global level.

Born in Venezuela, Rafael is married with 3 children and a dog, has lived >1/3 of his life abroad, between Singapore, UK and Switzerland.

Trained as a Computers Engineer, with graduate degree in Marketing (IESA, Caracas) and an MBA (INSEAD). Other work experience includes P&G, Chep, PDVSA and being the technical founder at a start-up immediately after university.


Keith Higgins
Global SVP eCommerce

Keith joined Unilever in Sept ’10 following 20+ years in P&G. He managed P&G’s e-Commerce business in Europe for 10 years and the Pharmacy business for 3 years. Keith joined Unilever as Vice President eCommerce & Channel Development and is now Global EVP for eCommerce in Jan’13. He has built the eCommerce business significantly over the past 7 years and is driving the transformation to serve connected shoppers better online and make our brands their first choice.



Simon Miles
Global Customer Director
The Coca-Cola Company

Simon is the Global Customer Director at Coca-Cola for Digital on the Walmart International account responsible for managing the corporate relationship across the international markets.

He joined the Coca-Cola system in 2006 and has held a number of senior commercial roles including Head of Category Planning, Shopper Marketing and led the customer management teams for Sainsbury’s and Waitrose as well as being Digital Director in Great Britain responsible for all Digital Sales & Marketing activities with all GB customers

Prior to joining CCE Simon worked in a number of different Marketing roles in Tobacco, Scoot.com, World Rally Championship and as a consultant across Europe and Asia.


Julie Millar
eCommerce Merchandising and Execution Manager
The Coca-Cola Company

With a strong passion for all aspects of digital, Julie has held various eCommerce roles within Coca-Cola European Partners GB, including account and project management positions.

In her current role as eCommerce Merchandising and Execution Manager, Julie is responsible for merchandising strategy across retail, wholesale and food to go sites.  

Utilising in-depth shopper research and developing close partnerships with retailers, she delivers impactful changes to the user journey, in line with evolving shopper expectations, to maximise online sales growth.


Oskar Kaszubski
Global VP E-Commerce Capability

Oskar spent 5 years in progressive eCommerce leadership roles within Kimberly-Clark and Mondelez driving hyper growth transformation through commercial innovation, sales channel strategy, and partnership opportunities.

Prior to Kimberly-Clark, Oskar held various roles in Digital Marketing and eCommerce across multiple verticals including pharma and technology


Tom Lloyd
Senior Development and Analytics Manager

Tom’s passion is delivering a great customer experience through the intersection of eCommerce technology and digital trading strategy. As Senior Development & Analytics Manager, Tom is responsible for the systems and analytics data that underpins Asda’s Online Grocery Trading Strategy. With accountability for CMS system development, MVT, on site search & personalization, Tom’s team provides the online trading function with tools & functionality to deliver customer experience improvement and category plans, as well as web analytics, session replay, VOC & commercial MI to drive performance.


Nicola Heaslip
Head of Online Trading

As Head of Trading, Content and Merchandising for Sainsbury’s Groceries Online, Nicola is helping to deliver the vision of the Sainsbury’s Omnichannel Future programme to “be there for our customers whenever, wherever and however they want”.

She is responsible for the front end customer experience and driving sales, growth and profit through the Sainsbury’s Groceries Online website and supporting delivery of the omnichannel experience through Digital Marketing. She works closely with the Product Teams who develop and deliver UI optimisation.

She has worked at Sainsbury’s for 6 years, previous roles include Category Manager of Dairy, and prior to this, Head of Trading and Marketing for Convenience. Before joining Sainsbury’s, Nicola worked at Tesco across a wide range of roles within both Marketing and Commercial.


Chris Corbin
Head of Digital Trading

Chris has worked for Argos since 2011. He is the Head of Digital Trading and is responsible for driving sales performance through digital channels. Prior to Argos, Chris was Head of Multi-channel at Halfords. He started his career working for Dixons Group in a number of Buying and Marketing roles.



Mark Felix
‎Director of Online Trade
John Lewis

Mark is the Director of Online Trade for johnlewis.com, responsible for Trading John Lewis's online channel. Mark joined John Lewis in February 2015. Previously, he was at Sainsbury's in roles including Strategy, Pricing and Online Trading for Food, General Merchandise and Clothing. Prior to this, Mark worked at Carphone Warehouse in Strategy and general management roles. Mark began his career in Management Consulting.



Nikki Akers
‎Ecommerce Director

Nikki Akers is the eCommerce Director for L’Oréal Consumer Product Division UK & Ireland. Accountable for eCommerce growth across the division through retail partners. Managed through building trading capability, end to end understanding of the consumers path to purchase, utilising technology, and strategic partnerships with retailers. Before joining L’Oréal, Nikki spent 11 years at Tesco working across multiple parts of the online business including digital channel management, multichannel trading, website management, online operations, and development of commercial capability.


Noorin Virani
‎Senior CRM Manager


Chris Amor
Head of Online Insight

Chris Amor has 15 years’ experience in digital across financial services and retail within B&M and pure play digital businesses. He has led the development of digital insight, analytics and data science with particular focus on marketing attribution and customer modelling. Since joining Morrison in August 2016 he has built the insight, analytics and data science function for Morrisons digital developing the understanding of customer, marketing and operational efficiency and using these insights to inform the Morrisons digital strategy.


Vishal Krishna
E-commerce Channel Lead
Nestlé Purina

Accountable for eCommerce strategy and growth through all eCommerce sub-channels, Vishal and his team are responsible for driving the customer relationship forward by ensuring flawless basics and a robust test and learn plan, as well as influencing the NPD pipeline internally. As a market leader in the global business, capability and sharing best practice is also a large part of the role ensuring eCommerce is at the front of mind for the wider business. Previous to this, Vishal was in commercial roles at PepsiCo and Colgate-Palmolive.


Vladimir Sushko
eRetail Director Europe
ZX VENTURES, an Anheuser-Busch InBev company

Vladimir joined AB InBev 5 years ago after several years at marketing agency and IKEA. He moved through roles in trade marketing, digital communications and media management, as well as was running marketing data program for ABI in Europe. Since January 2017 he is responsible for partnerships with online retailers and e-com departments of multichannel chains across Europe. His team is a part of ZX Ventures, a separate global unit, that AB InBev has created to explore rapid growth areas in and around beer industry. It combines efforts of data scientists, performance marketers and online strategists to drive responsible beer category growth in online channel.


Andy Hill
Managing Director
King of Shaves


Naomi Waddoups
Manager, Client Partner

Naomi Waddoups is the Client Partner for the UK & Nordics Client Success team at Bazaarvoice. Bazaarvoice helps brands and retailers find and reach consumers, and win them with the content they trust. She has a passion for emerging technology trends and how businesses must constantly adapt to meet the changing and complex requirements of their consumers. Before Bazaarvoice, Naomi worked within the global account management team at Forrester Research in London.



Rebecca Williams
Ecommerce Account Director

Since graduation, Rebecca has been immersed in the world of eCommerce. Her journey began with the world's biggest eCommerce player and she now partners with some of the largest global brands to help them achieve their eCommerce goals.

Rebecca is currently an Ecommerce Account Director at Brand View, responsible for clients who use Brand View's ecommerce positioning analytics. Rebecca helps clients gain value from the data; allowing them to drive online positioning improvements, leading to sustainable digital growth. 

Prior to Brand View, Rebecca spent almost four years at Amazon, working for both the retail and marketplace businesses.


Sam Sudlow
Chief Operating Officer

Sam joined Brand View in 2013 and is responsible for the smooth running of Brand View's global commercial and operational activities. "As the retail industry transforms in the digital age we are constantly developing our services and how we organise ourselves to increase productivity for our clients".

Sam began his career providing market insight to FMCG retailers and suppliers at Information Resource (IRI); working initially in client service before moving to a Sales role. Sam broadened his experience by providing primary market research to a range of consumer product and services companies.


Takis Malavetas
Co-Founder & CEO

Coming from a Sales background, Takis was running a distribution company in Greece before attending the University Of Warwick for a Master’s degree in Innovation & Entrepreneurship in 2013. There, he met his co-founders Gregor and Christian and together they launched Convibo out of the University.

At Convibo Takis is taking the role of the CEO, being in charge of strategic partnerships with the grocery retailers and fundraising. On April 2017 the company secured a Seed round from prominent UK and International investors.


Alex Snook
‎Senior eCommerce Manager B2B

Alex has worked in eCommerce for eight years across various FMCG companies before joining Diageo in 2015 to lead the B2B eCommerce business in the UK. Alex is responsible for B2B customers in the on and off trade, driving strategic partnerships with customers by leveraging insight, technology and eCommerce fundamentals to explode growth in this sector.



Matt McLellan
‎Head of UK and Ireland

Since joining dunnhumby in 2004, Matt has led teams across the UK, France and Asia. He started his dunnhumby career as a Client Manager in the UK and relocated to Shanghai in 2008 to set-up dunnhumby’s business in China. In 2010 Matt relocated to Paris, as Commercial Director for three years, before returning to China with his family in 2012 as Managing Director of Asia. In that role he grew dunnhumby’s businesses in Thailand, Malaysia, China, India and South Korea and built a strong relationship with the Tesco International leadership team and CEOs. Most recently Matt led our China business, signing our 20-year big data Joint Venture with CRV, before moving back to the UK to Head of UK & Ireland in July 2017.



Adam Smith
‎Head of Media Strategy

Adam has over 20 years of communication strategy and media planning experience across a wide range of sectors, having worked at both traditional and digital agencies including Mindshare, OMD and Digitas LBi. A specialist in FMCG and Retail, he has won industry awards including IPA Effectiveness and Campaign’s Media Grand Prix. In his current role, Adam’s focus is on delivering growth for dunnhumby through the development of new customer led media tools and approaches while up-skilling client facing teams’ media capability in order to grow both engagement and revenue for retailers and their partner supplier brands.



John Maltman
E Fundamentals

A former VP and General Manager at PepsiCo, with a career spanning at P&G, Asda Walmart, consultancy and a tech startup, CEO John Maltman has led fast and profitable growth in a range of B2B technology businesses and marketing services including Coca-Cola Enterprises, Nestlé, SCA, Groupé SEB and Unilever FS. He left corporate life in 2015 to apply his client-side knowledge to help brands win online, telling colleagues: ‘The market needs it, it doesn’t exist, so we'll create it’ and founded E Fundamentals; an eCommerce analytics platform that helps brands increase their online revenue.


Christopher Barnatt

Christopher Barnatt is a futurist and freelance academic. His 1995 book “Cyber Business” predicted the rise of e-business and online social networks, while his 13th book, on the future of computing, robots and AI, is published in September 2017. Christopher runs the websites ExplainingTheFuture.com and ExplainingComputers.com, as well as associated YouTube channels that have received over 29 million video views.

Previously, Christopher lectured in computing and future studies at Nottingham University Business School, where he spent seven years as Director of Undergraduate Programmes. As a keynote speaker, he now delivers presentations and consultancy for a wide range of organisations in sectors including food production, financial services, healthcare, logistics and the arts.


Timo Boldt
CEO and Founder

Timo is the CEO and Founder of Gousto, the UK’s leading recipe box company. Revolutionising mealtimes, Gousto makes home cooking simple for families, delivering recipes plus fresh, perfectly measured ingredients directly to people's homes.After attending high school and university in Germany and the US, Timo started his career investment banking at Rothschild London. At the age of 26, Timo went on to become VP at a hedge fund (spun off from Goldman Sachs), focusing on activist trading across European markets. In 2012, Timo followed his passion for food and founded Gousto. Just five years later the company has 200 employees, prevents over 1 million tonnes of food waste and has raised over £28m in capital.


Jim Dickson
Head of Retail Grocery

Jim joined GS1 UK in 2016 to head up the retail grocery team. He facilitates the Retail Grocery Advisory Board and their key strategic project, Digital DNA, which is transforming product data management for today’s grocery world. Prior to this, Jim worked at Tesco for over 25 years in commercial, retail and logistics roles. For the last ten years at Tesco, Jim was based in Poland and the Czech Republic where he managed the local supply chains and integrated various businesses acquired across the region. His early career saw him work in a number of distribution roles with United Biscuits.


Kim Ludlow
Solutions Director

Kim joined GS1 UK in 2017 and is responsible for the GS1 UK solutions and standards portfolio. Kim is developing a coordinated data strategy and is responsible for developing innovative products and services in line with GS1 UK members’ and industry needs. Kim joined from Brandbank where she was Group Head of Innovation. Prior to that she was UK Managing Director for MySupermarket, working with FMCG brands and retailers to maximise their opportunities within the ever-growing digital shopper marketplace. She has an in-depth understanding of online shopper behaviour, digital category performance metrics and the UK grocery landscape.


Gordon Morrin
‎Trade Marketing & Ecommerce Director
Kerry Foods

Gordon has worked in FMCG for a number of years across multiple commercial roles starting his career at Gillette in 1997 before moving to P&G as part of the acquisition in 2006.  His last role in P&G was Ecommerce Team Leader before moving to Kerry Foods 2013 to set up the function and embed online across the organization. 

His team have outgrown the market for 4 consecutive years and reached the finals of the IGD Awards for Business Excellence in Ecommerce for the last 2 years for a best in class insight project and for how to launch innovation online. 

Gordon now runs the Trade Marketing department which includes Commercial Planning, Shopper Marketing and Ecommerce responsibilities.


Khiloni Westphely
‎Senior Digital Expert

Khiloni Westphely is a Senior Digital Expert at McKinsey, focussed on serving retailers and consumer goods companies on ecommerce and omnichannel topics. She leads McKinsey's global online grocery serviceline and is totally obsessed with figuring out how to crack both sales and profitability in the channel. Before joining McKinsey, Khiloni spent 5 years running a digital solutions provider and incubator through the first dotcom boom and bust. She has an MBA from INSEAD, and an MA in Economics from Cambridge University.



Indy Sah
Senior Digital Expert

Indy Saha, is one of the leaders of experience design at McKinsey, and uses deep ethnographic methods to really understand customer needs to help design new experiences online and at retail, to drive growth and loyalty for consumer goods brands. He has 20 years of advertsing, marketing, digital innovation and user centred design experience, from both the creative agency and client side. Prior to Joining McKinsey, he was director of creative Strategy and User Experience at Google Creative Lab, Google's in-house product and marketing innovation skunkworks. He has a BA and M.Eng in Manufacturing Engineering from Cambridge University.



Vanessa Henry
Shopper Insight Manager

Vanessa is an experienced presenter and provides regular commentary in interviews for TV, radio and the press. She is one of IGD’s high-scoring presenters and has a real knack of bringing accessible shopper insights to life.



Simon Mayhew
Online Retail Insight Manager

Simon leads IGD’s online retail insight. Simon spent 4 years working in Sainsbury’s online division and in his previous role led Sainsbury’s online grocery trading business. Prior to working in online, Simon has worked in buying and selling for Safeway, Sainsbury’s and Nestlé.



Ben Miller
Global Insight Director

Ben Miller leads IGD’s retail, shopper and category teams, responsible for its global insight programmes that cover retailer performance and strategy, grocery market development and tracking innovation and best practice. He is a very experienced presenter, regularly IGD’s insights to audiences around the world, from bespoke boardroom briefings to large conferences. Before joining IGD he held Investor Relations and commercial roles within a UK-based grocery retailer.



Guy Ousey
Head of Retail Insight

Prior to joining IGD in 2016, Guy built his knowledge of retail across a number of supplier businesses with roles in sales, category management and commercial strategy. Guy joined IGD in 2016 and heads up the Retail Analysis team covering the Convenience, Wholesale and Food-to-go channels, working with leading retailers in the UK to develop their thinking on mission based retailing through shopper insight to generate mutual and sustainable growth for both retailer and supplier



Toby Pickard
Innovations and Trends Specialist

Toby Pickard is IGD’s senior analyst specialising in innovations and trends, and the impact they could have on retailers, suppliers and shoppers. Toby supports IGD’s channel events, research and training programmes and is looking forward to sharing his insights into the world of exciting innovations.



Darren Smillie
Supply Chain Insight Manager


Darren works with businesses to educate and equip them to make a better, broader and bigger impact with their supply chains, through a variety of research and training projects. He delivers thought leadership on topics such as forecasting, collaboration, data and technology in the supply chain. Darren previously worked in the supply chain development team at Tesco driving transformational change across the business.


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'Innovating range for success’ — It’s the holy grail of category, adding innovation that’s not at the expense of existing product lines. Download for FREE ShopperVista’s latest findings from 1200 grocery shoppers on their interest in innovation.