Immerse yourself »


Due to current social distancing guidelines, we are now hosting our annual trade briefing virtually. This gives us an exciting opportunity to bring our entire supply base together from all around the world, for what promises to be our biggest trade briefing yet.

Expect to fully immerse yourself as though you’re actually at our physical event, but from the comfort of your home. This event will provide you even more opportunity to connect with your key contacts than ever before.

I look forward to seeing you in November.

Paul Mills-Hicks, Commercial Director

Your first opportunity
to hear from the new
Sainsbury's CEO, Simon Roberts

New for 2020

New topical
breakout sessions

Connect with hundreds
of Sainsbury’s colleagues
with the click of a button

New business units
with practical trading tips

Category showcase booths
allowing direct interaction
with category colleagues

Personalise your experience


Simon Roberts

Chief Executive Officer

Paul Mills-Hicks

Commercial Director

Mark Given

Chief Marketing Officer

Rhian Bartlett

Director of Fresh Food

Sam Burston

Director of Grocery

Jon Bye

Director of Value Added Food

Rebecca Hitchings

Director of Clothing, Home and Furniture

John Tranter

Director of Seasonal, Toys and Electrical

Immerse yourself in this unique virtual experience