Immerse yourself »


Due to current social distancing guidelines, we are now hosting our annual trade briefing virtually. This gives us an exciting opportunity to bring our entire supply base together from all around the world, for what promises to be our biggest trade briefing yet.

Expect to fully immerse yourself as though you’re actually at our physical event, but from the comfort of your home. This event will provide you even more opportunity to connect with your key contacts than ever before.

Your first opportunity
to hear from the new
Sainsbury's CEO, Simon Roberts

New for 2020

New topical
breakout sessions

Connect with hundreds
of Sainsbury’s colleagues
with the click of a button

New business units
with practical trading tips

Category showcase booths
allowing direct interaction
with category colleagues

Personalise your experience


See who else will be joining Simon Roberts

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Immerse yourself in this unique virtual experience