IGD Sainsbury's Trade Briefing 2019

Destination Sainsbury’s – An update

27 June 2019 | QEII Centre, London

Mike Coupe and his leadership team share their latest update and strategic vision

Why should I attend?

Hear directly from the Sainsbury's and Sainsbury's Argos leadership teams

Learn how the group's growth can create new opportunities for your business.

Understand the key priorities for 2019 and beyond

Gain commercial insights to help you trade better with Sainsbury’s and Sainsbury's Argos.


Meet and connect with buyers and discover how you can win together.


The IGD Sainsbury’s Trade Briefing returns back to the QEII Centre in London. Hear from Group CEO, Mike Coupe, and his leadership team who will provide a business and commercial update on ‘Destination Sainsbury’s’.

Mike Coupe
Group CEO

John Rogers
Sainsbury's Argos

Paul Mills-Hicks
Food Commercial Director

QEII Centre, London

IGD Sainsbury's Trade Briefing 2019


IGD Members early bird*: £450 | €540 £395 | €475
Early bird ends 7 January 2019

*Limited availability. Early Bird tickets offered on a first-come-first-serve-basis. Early Bird ticket prices will be available until 7 January, after which all tickets will be charged at the standard rate. IGD reserves the right to amend the early bird discount date.

Non-members: £695 | €835

Small business rate: £250 | €300

Prices displayed ex-VAT. 

IGD reserves the right to alter any element of the programme, such as speakers, times and venue, should the need arise. All bookings are subject to acceptance of IGD Terms & Conditions. IGD reserves the right to reject any order at its discretion.


Cancellations to be confirmed in writing

Over 30 days notice - Full refund
15 - 30 days notice - 50% refund
Less than 15 days notice - No refund/transfers

Please email [email protected]


As part of IGD’s commitment to help small businesses to grow, IGD is offering a small business rate for this event. 

To qualify for a discounted rate  you will need to be a small manufacturing business with a global turnover of less than £10 Million. Please note this is not your annual turnover with this retailer. Place your order above and email your annual global turnover to [email protected], or get in touch if you have any questions.