Let us supercharge your innovation strategy in our one day sessions
across major European retail and food-to-go hotspots

Join us in the cities that lead the development of retail and food-go across Europe to help you better understanding the future direction of the market, the trends that are changing the landscape and the opportunities for your business.



Amsterdam provides a great case study market, supported by a number of excellent retailers delivering a range of inspirational formats.  


Join us in Amsterdam if:

  • You’re focused on food-to-go or food-for later from either a manufacturer perspective or an in-store perspective. If you’re interested in how fresh can be combined with meal solutions, whether food-for-now or food-for-later, there’s lots to take from this market
  • You’re interested in the role of counters, and how efficiency can be combined with visual appeal
  • You want to see a different approach to how stores are laid out in a market in which labour costs are high and labour therefore needs to be optimised


H2 2019 (date tbc)

Dublin sits at the cross-section of food-to-go and retail, with convenience retailers in particular leading the way in how they develop impressive and impactful food-to-go solutions.


Join us on this safari if:

  • You want to see what’s possible in how far small store retailers can stretch into food-to-go proposition, and what they need to do to get there
  • You want to get under the skin of best in class convenience retailing, and see some of the best forecourts in Europe

How will the session help you?

In a fast changing market, insight has never mattered more. But for many, the way to truly embed shared learnings, is to see it and experience it for yourself. Here are some of the reasons why our customers use us for safaris:

  1. You’ll see the best concepts in action, and get first hand feedback from the store management team into the day to day operations.
  2. You’ll grow your practical understanding of the latest innovations in retail, to help you shape your view of retail evolution and the implications for your business.
  3. You’ll get up to speed with the latest retail format innovations and how they could impact the broader grocery retail sector.
  4. You will learn more about how merchandising and category thinking is changing, you’ll see how the focus on mission based merchandising is growing, and you’ll get a feeling of the impact of that on different products in-store. You’ll also see how brands are positioning themselves to take advantage.
  5. You’ll also get a feel for how industry leaders and innovators are approaching aspects such as merchandising, packaging, store equipment, pricing and promotional mechanics and ways to engage shoppers.

Why join us on our retail/ food-to-go safari programme?

  • We save you time
    We know the best stores to visit and are experienced in planning effective retail safari itineraries, helping you get the most from your time before and during the safari, and taking the pressure off with logistics.
  • We help you prioritise and focus
    We set the context, we explain the trends that different formats are looking to tap into. We also introduce the business behind each concept, helping you to better understand the thought process behind it and the opportunities that might bring.  We’re also on hand to answer any questions you may have during the day, whether linked to formats we see or wider market development. 
  • We accelerate and embed the learnings
    Typically, on our safaris you’ll gain access to store management, enabling you to deepen your understanding of ways of working and concepts. We encourage our delegates to share learnings and feedback within the group throughout the day, making our sessions great for networking.

How our sessions work

  • We meet early
    Typically an 8.30 or even 8am start, partly to help us see how formats target the breakfast mission and partly so we can wrap up the session in good time for you to travel home that night.
  • Our priority is getting you into stores
    We’ll generally have a 30 minutes intro session, focusing on introductions, context and key trends, after that we hit the stores, typically with a combination of hosted time in-store when you learn about the concept followed by exploration time.
  • We feed you, in a venue in keeping with the focus of the day
    Lunchtime is a great opportunity to network and learn, but the most important thing is to eat.
  • We finish early
    In most cases, you’ll be on your way by 4pm. We’ll wrap up learnings as we go, and consolidate learnings at the end of the day.

Who attends?

A range of functions and seniority levels from across retailers looking to innovate, manufacturers looking to optimise and evolve their proposition and food-to-go specialists looking to learn about the next big trend they need to know about.

Your retail safari leader

Gavin Rothwell

Gavin Rothwell

Head of Food-to-go and Retail Safaris, IGD

Gavin leads IGD’s retail safari programme in Europe. He’s worked closely with manufacturers, retailers and food-to-go specialists to help them shape and accelerate their strategies, with one of the key ways of delivering this being retail and food-to-go safaris, which he now runs across 10 major European cities.

Gavin’s safaris are all about bringing best practice to life, enabling those attending to get under the skin of winning formats, and to understand how they adapt to prevailing trends and the local landscape to take advantage. He previously managed Retail Analysis, IGD’s online grocery retail insight service that covers almost 400 retailers worldwide as well as markets, channels and trends.


Standard ticket

IGD Members: £500 | Non-members: £750

5 for 4 discount

IGD Members: £2,000 | Non-members: £3,000

Small business


Prices displayed ex-VAT. IGD reserves the right to alter any element of the programme, such as speakers, times and venue, should the need arise. All bookings are subject to acceptance of IGD Terms & Conditions. IGD reserves the right to reject any order at its discretion.


Cancellations to be confirmed in writing

Over 30 days notice - Full refund
15 - 30 days notice - 50% refund
Less than 15 days notice - No refund/transfers

Please email [email protected]


As part of IGD’s commitment to help small businesses to grow, IGD is offering a small business rate for this event. 

To qualify for a discounted rate  you will need to be a small manufacturing business with a global turnover of less than £10 Million. Please note this is not your annual turnover with this retailer. Place your order above and email your annual global turnover to [email protected], or get in touch if you have any questions.